Channel Management Blog
Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.
Don’t Sign a New Channel Partner Without Reading This
Here’s a question to think about before you sign on a new channel partner: who else are they working with? A prospective partner’s current vendor list can provide some interesting insight into whether or not the two of you will make a profitable match.
From Sproutloud: Brand Compliance with Co-Marketing Funds
Our partner, Sproutloud just posted a great article on their blog “Why You Should Enforce Brand Compliance with Co-Marketing Funds“. We see this with our customers as well — they are happy their partners are marketing on their behalf, but experience challenges when their brand is represented incorrectly. From the post “Building your brand image is a big […]
CRM Software Blog: Improve Access to the End Customer
Channeltivity’s article, Three Ways to Get More Access to the End Customer was recently published on http://www.crmsoftwareblog.com. Click through to read how selling via channel management means less direct contact with your end customer, but there are still plenty of ways to improve access to the customer insights necessary to compete effectively and win more business.
Channeltivity Advisor named a CRN Women of the Channel
Channeltivity congratulates Stacy Desrosiers, Director, Worldwide Channel Marketing at CTERA Networks for being named one of CRN’s 2015 Women of the Channel. As Channeltivity’s VP of Marketing and Business Development for two years before taking a position at Channeltivity customer CTERA, we benefited from her nearly 20 years of channel management and channel marketing expertise. She […]
Release: Automatic Deal Assignment & more
Our next release is going live tomorrow Wednesday, June 3rd and includes the ability to automatically assign new Deal Registrations. Here are the details: Automatic Deal Registration Assignment In many cases, a Partner’s primary Partner Manager is the one that processes and routes any new Deal Registrations submitted by the channel partner. To speed up approvals, […]
Feeding Your Channel Partners High Quality Leads
For most things, you get out of them what you put into them. The channel is no different, but too often vendors enter the channel to reduce internal head counts and cut costs, with the idea that the channel is a launch-it-and-forget-it kind of thing.
Channel Management and your Partners’ Mobile Salesforces
Your partners’ salesforces are often mobile, depending on ipads and smartphones for much of their daily communications. All the same information and functionality that partners and channel managers get from Channeltivity at their desktop can be accessed on their mobile devices, simply by opening a browser window. From there, sales can quickly download leads, post a question to […]
Release: Performance Improvements
Our next release is going live tomorrow Wednesday, May 6th and contains a number of bugfixes as well as performance improvements to several lister pages, including the Resource Library, Partner and Deal Registration modules. As always, there’s nothing that’s needed from you – all customers will be automatically upgraded.
Channel Manager Software Can’t Take the Place of Human Interaction
No matter how good channel manager software gets, if you put your technology between you and your partners, you’re maybe being more efficient, but it’s efficiency in a penny-wise-and-pound-foolish kind of way. Channel Manager Software Doesn’t Let You Outsource a Personal Relationship Companies should implement channel management/PRM and CRM tools to see trends and to know where […]
New CEO Emphasizes Strategic Importance of Channel
ForeScout, a leading provider of continuous monitoring and mitigation solutions that help enterprises prevent and respond to cyberthreats, and Channeltivity customer, announced recently that Michael DeCesare would become the company’s new CEO. In the announcement, DeCesare puts channels front and center. “The IT channel has been, and continues to be, an integral part of ForeScout’s success on […]