Channeltivity’s Marketing Development Funds (MDF) management module streamlines the process of allocating funds to partners for marketing and lead generation activities. Partners can easily submit MDF requests through the platform, and the admin can review and approve the request with just a few clicks. Easily configurable to meet your MDF program’s needs, our MDF management software simplifies administration and workflows.
Complete Management of Your MDF Program
Channeltivity’s MDF management feature simplifies the entire process, from submission to approval and reimbursement:
- From your partner portal, partners make requests, respond to inquiries, and view their MDF account balance and history. Documents such as receipts or backup documents for reimbursement can be attached.
- Quickly approve MDF requests, assign them, or request additional documentation. Issue funds and set fund expiration dates via the web interface, CSV or Channeltivity API.
- Automated email notifications and reminders ensure everyone is kept in the loop.
- Intelligent fund allocation ensures that expiring funds are used first.
- Account balances and reimbursement statuses are tracked.
- Track true ROI by linking deal registration to MDF-funded activities.
Real-time Visibility with the Marketing Development Fund Dashboard
The MDF management module offers complete visibility into MDF spending, with detailed reports on partner activity, expenses, and ROI. With this insight, vendors can make more informed decisions about which partners to invest in and which marketing activities to fund. This feature also allows vendors to customize templates, set up business rules and assign funds to partners, streamlining the entire process. With Channeltivity’s MDF management capabilities, vendors can ensure that their MDF investments are being used effectively to drive partner success and revenue growth.