Multi-Language PRM and Automatic Translation
Channeltivity is a multi-language PRM for managing global channel programs.
If you operate a global channel program that covers multiple time zones and countries, chances are that some of your partners speak languages other than English.
To better connect with your local partners in their preferred language, Channeltivity PRM offers built-in multi-language and automatic translation capabilities.
How Does Channeltivity’s Built-In Translation Work?
As a multi-language PRM, Channeltivity includes automatic translation functionality that presents page content in the user’s language. Whenever a user loads a page in your partner portal in a language other than English, Channeltivity automatically translates the page using machine learning-based translation.
We store all translations in your portal for faster load times, and you can edit them if necessary.
What Types of Content Are Automatically Translated?
Channeltivity PRM’s multi-language support currently extends to on-page text only. This includes all the text you see within your portal, such as the navigation, page text, in-app messages and dialogs, forms for deal registration, and the MDF module. The translation functionality within the PRM is intelligent and will exclude names, companies, data, files, and images from translation.
What Are the Benefits of AI-based Language Translation?
Microsoft Azure Cognitive Services powers our PRM’s multi-language feature, using a neural network to perform translations. AI offers several benefits, including:
- Speed. Real-time translations in your PRM offer a seamless user experience.
- Accuracy. Depending on the context, translations are of high-quality, greatly reducing the level of effort that traditionally comes with multi-language PRMs.
- Cost. Compared to manual translations, Channeltivity’s built-in multi-language functionality makes translations extremely cost-effective.
Which Languages Are Supported?
Channeltivity supports all common languages, including:
- Arabic
- Chinese (Traditional and Simplified)
- French
- German
- Italian
- Japanese
- Korean
- Polish
- Portuguese
- Spanish
- Ukrainian
Here is a full list of languages Channeltivity supports.
Why Do Global Channel Programs Need a Multi-Language PRM?
Language barriers can make it challenging to expand channel programs into different countries. Effective communication and selling can be difficult when you and your partners don’t speak the same language.
Bridging this language gap is much easier with a multi-language Partner Relationship Management (PRM) system. A PRM that supports the automatic translation of content into multiple languages allows you to expand your channel program quickly and more efficiently.
The main benefit of a PRM built for internationalization is that it allows you to reach more partners by speaking their language. Additionally, offering well-translated content helps build trust and increase partner loyalty.
Historically, translating your PRM into multiple languages was time-consuming and expensive. With the advent of machine translation using AI, offering your PRM in different languages has become much cheaper and allows for faster expansion into new markets.
All things considered, a multi-language PRM allows global partner programs to connect more easily with international partners and grow their international presence.