Channel Management and PRM Learning Resources
Channel managers need more than PRM software to be successful. They need resources and know-how, which is what this section is all about.
Whether you’re new to channel management or have decades of experience, our collection of educational materials covers a wide range of topics for everyone. Our resources include blog posts, articles, e-books, case studies, and more, providing you with valuable insights into channel management and beyond. Discover how you can enhance your expertise and achieve success with our comprehensive learning resources.
Channel management tips, strategies & best practices
Read how industry leaders use Chaneltivity PRM
In-depth exploration of channel management topics
Channeltivity PRM documentation and support
Popular Channel Management Topics
Whether you are a seasoned channel manager looking to enhance your skills or a beginner seeking a solid foundation in channel management, these must-read articles help you navigate the complexities of running a successful partner program.
Dive into articles, case studies, and industry best practices to stay up-to-date with the latest trends and strategies in the world of channel management:
Channel Management Software Guide for High Tech 2023
Everything you need to know about channel management software in the technology industry, including benefits, market trends, key features and how to find the best one.
What Is a Self-Service PRM?
A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.
PRM cost: What you may be missing
The cost of a PRM may seem obvious, but the subscription fee is just one of the many expenses involved in purchasing, implementing, and maintaining a PRM.
Learn about Partner Enablement
A partner enablement program can help you explain how your partner program works, what your vision is for the partnership, your product’s benefits, and your GTM plan — at scale.
These resources can help you design an effective and comprehensive program:
Partner Enablement Program Design in 8 Steps
Excellent partner enablement programs empower partners to market and sell products quickly and efficiently, driving revenue for both parties.
How do I get Partners to use the Partner Portal?
Learn six ways to increase partner portal usage from channel expert Raegan Wilson
Channel Partner Training – 4 Best Practices
Well-trained partners are a huge predictor of your channel success. Read our channel partner training best practices to get you there.
Channel Partner Engagement 101
Partner engagement is a term used to describe the level of attention and interaction a partner has with your organization. Engagement comes in many forms and could include partner training, Partner Relationship Management (PRM) interactions, internal meetings, partners selling and marketing your products or services, and partners interacting with your industry in general.
Partner Profiles: 7 Smart Strategies for Channel Growth
Partner profiles can be rich data repositories of channel partner results and demographics if created with the end goal in mind: a successful, profitable and ongoing partner relationship.
How to Create An Effective Partner Training Program
Download this ebook to learn how to create partner training content that will enable your partners to be successful, delivered in a way that they’re willing to use.
Learn about Channel Marketing
Channel marketing helps companies reach new customers and increase market share, and can come in a variety of forms, like co-branded collaterlal, events, co-written blog posts, and more.
We can help you gain inspiration for your next joint marketing initiative:
It’s time to revamp your MDF program
An effective MDF program enhances the bottom lines of your company and your partners. The best programs are used by the right partners—the right partners might not be your biggest partners—for the best activities.
Are Your Channel Partner Marketing Materials One-Size-Fits-All?
For many channel programs, a majority of partners are small organizations that don’t have their own marketing departments. That leaves your partners’ sales teams to fend for themselves when it comes to creating their own sales materials and collateral. Do you deliver your content in a format they can most effectively use?
PRM Best Practices: Re-Thinking Marketing Development Funds
Do you see marketing development funds (MDF) as a cost to control or a tool to be taken advantage of? How you see it has direct bearing on how much success you’ll have. An effective MDF program is not about control. It’s about measuring and building marketing strategy that works for your industry.
Learn about Channel Sales
Partners are an excellent (and often underrated) sales channel. As trusted advisors of your ideal customers, they are one of the best sales vehicles.
Find out how to leverage them to the fullest:
Feeding Your Channel Partners High Quality Leads
For most things, you get out of them what you put into them. The channel is no different, but too often vendors enter the channel to reduce internal head counts and cut costs, with the idea that the channel is a launch-it-and-forget-it kind of thing.
Deal Registration Best Practices
The overarching best practice in deal registration is to design your process with partners’ interests in mind, and they’ll register deals without too much prompting from you. If a partner’s relationship with your company and product is serving them, they’ll register deals.
Gamification? How About Generating Channel Sales Instead
In the channel management world, it’s a shame how much energy goes into gamification. All that energy does is focus attention away from the whole point of having a channel: generating sales.
Learn how our customers use Channeltivity
Curious how Channeltivity helps companies level up their partner programs?
Browse our case studies to learn how:
"Because of Channeltivity, we were able to sign up 250 global partners within 6 months."
"Channeltivity plays an active role in my partner program. Not only does it allow me to manage who my partners are, but more importantly, it allows me to effectively engage with them."
"Since launch, we have signed on 100s of partners. Our portal has quickly become a competitive advantage for Openpath in the industry."