PRM Reporting & Partner Analytics
Turn Partner Activity Into Actionable Channel Insights
Understand what is happening across your partner ecosystem—from partner engagement and pipeline contribution to training, MDF, recruitment, and overall program performance.
Channeltivity gives channel teams flexible PRM reporting and analytics tools to explore their data, build custom reports, and surface the metrics that matter to their program.
Measure What Matters Across Your Partner Program
Every partner program is different. Channeltivity gives you visibility across the full partner lifecycle instead of limiting reporting to a handful of predefined dashboards.
Track and analyze data across:
- Partner recruitment and onboarding
- Partner engagement and activity
- Deal registrations and channel pipeline
- Lead distribution and conversion
- MDF requests and utilization
- Training and certification progress
- Referrals
- Email marketing activity
- Partner organizations and users
- Regions, tiers, partner types, and custom fields
Because reporting works with the data already captured throughout Channeltivity, your team can analyze both standard and program-specific information in one place.
Flexible Reporting Built Around Your Program
Your reporting should adapt to your partner program—not force your program into a predefined structure.
Channeltivity's dynamic reporting lets you create views based on the fields and data that matter to your organization. Add filters, customize columns, save frequently used views, and analyze the same information from multiple perspectives.
Build Reports Using Your Own Data
Custom fields can be included throughout reporting, allowing you to filter, sort, and analyze information specific to your partner program. For example, your team can report on:
- Pipeline by partner tier and region
- Closed-won revenue by partner
- Deal registrations by product or program
- Partner activity by account manager
- Training completion by partner type
- MDF requests by region
- New partners and users over time
Whether your program is simple or highly customized, reporting can reflect the way your channel actually operates.
Go From Detailed Data to Visual Analysis
Sometimes you need the individual records. Other times you need to understand the bigger picture. Channeltivity provides multiple ways to analyze your partner-program data.
Tables
Review individual records and create detailed operational reports.
Bar Charts
Compare performance across partners, regions, tiers, stages, and other dimensions.
Timeline Charts
Track activity, pipeline, and other key metrics over time.
Pivot Tables
Summarize larger datasets to uncover patterns and compare performance.
Map Views
Visualize applicable partner and program data geographically.
Update filters and report settings to quickly explore your data from different perspectives.
Save and Share the Reports Your Team Uses Most
Your team shouldn't have to rebuild the same reports every week.
Save frequently used reports and views so users can return to the same analysis whenever they need it. Reports can also be shared with authorized users and exported to Excel for additional analysis or distribution.
Use saved reporting for recurring activities such as:
Put the Right Insights in Front of the Right People
Reporting doesn't have to live on a separate analytics screen. With Channeltivity's Data Snapshot Widget, you can display selected reports and metrics directly on your portal home page or custom pages.
Surface the information that matters most to each audience while continuing to respect existing user permissions.
Channel Leadership
Monitor revenue, pipeline, recruitment, engagement, and overall program performance.
Partner Managers
Track assigned partners, activity, deal registrations, enablement progress, and other operational metrics.
Partners
Give partners visibility into their own permitted information, including deals, leads, MDF activity, referrals, and other program metrics.
This makes reporting part of the day-to-day partner experience instead of something users have to go looking for.
Connect Partner Data With Your Broader Reporting Strategy
For enterprise organizations, PRM reporting is often one part of a larger data ecosystem.
Channeltivity integrates with systems including Salesforce, HubSpot, and Microsoft Dynamics 365 and provides APIs and additional integration options for connecting partner data with the systems your organization already uses.
Use Channeltivity for detailed partner-program reporting while synchronizing relevant information with your CRM and other business systems for broader sales, revenue, and operational analysis.
Reporting That Scales With Your Partner Ecosystem
As partner programs grow, reporting becomes more complex. More partners can mean more regions, partner types, products, workflows, account managers, and sources of data.
Channeltivity gives organizations a flexible reporting framework that can adapt to that complexity. Analyze individual partners, compare performance across regions, evaluate program activity, and report across thousands of partner-related records without forcing every program into the same reporting model.
Channeltivity has supported global enterprise partner programs and partner ecosystems with thousands of partners, giving organizations the flexibility to evolve their reporting as their programs grow.
PRM Reporting & Analytics FAQs
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Explore how Channeltivity can support your partner ecosystem, streamline operations, and drive channel growth.