Channel Management Blog
Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.
How Are People Actually Using AI in Their Partner Programs?
Learn about 7 use cases for AI in partner programs, with real-life anecdotes straight from teams testing, iterating, and learning what works.
How to Make Sure Internal Folks Understand the Value of the Channel
Partnership teams often have to fight tooth and nail to get budget, resources, and recognition. Here are five ways to prove the value of the channel.
4 Real Examples of Partner + Channel Marketing Campaigns
Learn more about what channel marketing campaigns are, get tips for putting them together, and gain inspiration from 4 real B2B partner marketing campaigns.
Partner Analytics: What It Is and How to Do It
Learn what partner analytics is, how to apply it to your program, and best practices to adopt along the way.
Partner Program Tweaks For an Outsized Impact On Your Channel Program
Learn why it’s critical to keep enhancing your partner program and tips for how to do it from people who’ve scaled partner programs before.
Transitioning to Partnerships: Why and How to Make the Switch
Understand why transitioning to partnerships can be beneficial to your career and what you really need to know if you want to be successful.
What Makes a Great Channel Partner
Learn what channel partners bring to the table and what to look for as you build your channel partner program.
The Partner Enablement Manager: Why They Are Important & What They Do
Learn why the partner enablement manager role is critical, what the best have in common, and what good enablement looks like.
Channel Conflict: A Complete Guide
Learn about the types of channel conflict, how to avoid those situations, and strategies to overcome conflict when it arises.
What is Channel Marketing? Key Concepts and 6 Best Practices
Learn the definition of channel marketing and what it takes to do it well based on advice from 3 professionals who do it day in and day out.
