How to Do a Partner Program Audit

Audit your partner program to level up your channel and create sustained growth in tough economic environments.

Published January 17, 2023

What Is a Self-Service PRM?

A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.

Published December 15, 2022

Make Your Channel Recession Proof

A rock-solid channel helps you ride out a recession. Learn to invest in your channel from our veteran partnership experts.

Published November 28, 2022

PRM cost: What you may be missing

The cost of a PRM may seem obvious, but the subscription fee is just one of the many expenses involved in purchasing, implementing, and maintaining a PRM.

Published October 27, 2022

What Are Partnership OKRs?

Partnership teams are cross-functional, so setting OKRs can be difficult. Learn about five things to consider during annual planning cycles.

Published September 22, 2022

6 Reasons Why Partnerships Are Critical During Economic Uncertainty

Partners can introduce you to new prospects and help you take deals over the finish line – even in during economic uncertainty.

Published August 29, 2022

5 Key Differences between Sales and Partnerships

Many people assume sales and partnerships have virtually the same function, but there are definite distinctions between the two teams.

Published July 7, 2022

How to craft an ideal partner profile

Building a robust partner acquisition and retention strategy is only feasible when you understand your high ROI partners and what they need from you.

Published June 27, 2022

Is it time for a Partner Advisory Council?

Setting up a Partner Advisory Council (PAC) is a great way to get channel partners’ unique perspective into your customers, competition, and the landscape your products fit into.

Published May 31, 2022

Channeltivity Completes First SOC 2 Audit with No Exceptions

Channeltivity has successfully completed a System and Organization Controls (SOC) 2 Type I audit for our hosted partner relationship management (PRM) platform.

Published April 28, 2022