Channel Management Blog

Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.

Jul 11, 2024
Partner Relationship Management (PRM) Definition?

On this blog we often talk about how to optimize your channel success with Partner Relationship Management software, or PRM, like Channeltivity, but we wanted to take a step back and really define what PRM is and how it differs from other tools, including the common mix of spreadsheets and CRM that early programs often […]

Channel Management, Channeltivity PRM, PRM (Partner Relationship Management)
Jun 26, 2024
How to Choose the Best Partner Portal for Your Team

Follow our step-by-step guide to picking the best partner portal with advice from 3 channel experts who’ve bought and implemented many a PRM.

Partner Portal Management
Jun 18, 2024
Your Partner Portal is not a Website

Beyond colors, logos and branding, your partner portal has a different purpose and should not look like your website. Read on to learn why.

Channel Management, Partner Portal Management
May 22, 2024
Perfect Your Deal Registration Process in 7 Steps

Follow these seven steps to develop an airtight deal registration process that engages your partners and drives channel revenues.

Channel Ops, Deal Registration
May 12, 2024
Deal Registration Best Practices

The overarching best practice in deal registration is to design your process with partners’ interests in mind, and they’ll register deals without too much prompting from you. If a partner’s relationship with your company and product is serving them, they’ll register deals.

Channel Ops, Deal Registration
Apr 27, 2024
Global Channel Management Optimization

Thinking about global expansion? Optimize global channel management to leverage local expertise, get exposure to prospects, and close deals.

Channel Management
Apr 18, 2024
What Is a Partner Business Plan, and How Do You Create One?

Partner business plans get and keep your partners on track. Read on to learn what goes into a comprehensive plan to grow your channel.

Channel Management, Partner Engagement
Apr 12, 2024
​​4 Universal Partnership Team Roles in High-Tech Channels

Building out your partnership team? Here are four critical roles to recruit for and how to accelerate a new partnership hire’s time to value.

Channel Management, Channel Marketing, Channel Ops, PRM (Partner Relationship Management)
Apr 8, 2024
The Complete Guide to Partner Marketing in 2024

Learn all about partner marketing from 6 channel professionals and find out why it’s critical to growing your indirect B2B SaaS sales.

Channel Marketing
Mar 25, 2024
Scaling Partner Relationship Management: 6 Principles

Think your partner relationship management motion is ready to scale? Find out how to do it successfully and efficiently in 6 steps.

PRM (Partner Relationship Management)