Channel Management Blog
Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.
What is Partner Enablement and How to Do It Well
Learn what partner enablement is and five best practices for organizing and executing a top-notch enablement program.
Partner Relationship Management (PRM) Definition?
Learn the definition of Partner Relationship Management (PRM) software, how it differs from CRM, and how it’s essential for channel success.
How to Choose the Best Partner Portal for Your Team
Follow our step-by-step guide to picking the best partner portal with advice from 3 channel experts who’ve bought and implemented many a PRM.
Your Partner Portal is not a Website
Beyond colors, logos and branding, your partner portal has a different purpose and should not look like your website. Read on to learn why.
Perfect Your Deal Registration Process in 7 Steps
Follow these seven steps to develop an airtight deal registration process that engages your partners and drives channel revenues.
Deal Registration Best Practices
The overarching best practice in deal registration is to design your process with partners’ interests in mind, and they’ll register deals without too much prompting from you. If a partner’s relationship with your company and product is serving them, they’ll register deals.
Global Channel Management Optimization
Thinking about global expansion? Optimize global channel management to leverage local expertise, get exposure to prospects, and close deals.
What Is a Partner Business Plan, and How Do You Create One?
Partner business plans get and keep your partners on track. Read on to learn what goes into a comprehensive plan to grow your channel.
4 Universal Partnership Team Roles in High-Tech Channels
Building out your partnership team? Here are four critical roles to recruit for and how to accelerate a new partnership hire’s time to value.
The Complete Guide to Partner Marketing in 2025
Learn all about partner marketing from 5 channel professionals and find out why it’s critical to growing your indirect B2B SaaS sales.
