Channel Management Blog

Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.

Mar 25, 2024
Scaling Partner Relationship Management: 6 Principles

Think your partner relationship management motion is ready to scale? Find out how to do it successfully and efficiently in 6 steps.

PRM (Partner Relationship Management)
Mar 23, 2024
New Channel Partner Manager? Here’s How to Excel in 6 Ways

What does a stand-out channel partner manager do? Learn 6 things excellent partner managers have in common and how to adopt them yourself.

Channel Management, PRM (Partner Relationship Management)
Feb 28, 2024
6 Types of Channel Partners: When Each Is a Good Fit

Universal definitions for common types of channel partners along with the pros and cons of each and expert advice.

Channel Management
Feb 14, 2024
Channeltivity 2024 SOC 2 Type II Audit Shows No Exceptions

Channeltivity’s 2024 SOC 2 Type II audit demonstrates a continued commitment to the highest standards of information security and privacy.

Channeltivity PRM
Feb 7, 2024
5 Steps to Finding the Right Channel Marketing Manager

Finding the right channel marketing manager is crucial for the success of your partner program. But recruiting for a channel marketing manager can be a challenge. You probably already noticed the channel marketing manager position isn’t a pure marketing role. To create the most compelling partner marketing campaigns, channel marketing managers need experience both in […]

Channel Marketing
Jan 29, 2024
How to Ace Referral Management in 5 Steps

Learn five steps to streamline your referral management with tips from five experienced partner professionals.

Channel Management, Channel Ops
Jan 18, 2024
What are Marketing Development Funds, or MDF?

Learn how to leverage Marketing development funds (MDF) to drive channel partner marketing efforts and increase lead flow.

Channel Management, Channel Marketing, PRM (Partner Relationship Management)
Dec 21, 2023
What You Need to Launch a Channel Program

What, exactly, do you need to do to launch a channel program? Learn 6 critical elements to prepare in this post.

Channel Management, Channel Ops, Partner Portal Management, PRM (Partner Relationship Management)
Dec 14, 2023
Partner Portal Checklist: Your Buying Guide for 2024

Purchasing a partner portal is a big decision, but our checklist makes it easy to ensure your channel program is properly supported.

Partner Portal Management, PRM (Partner Relationship Management)
Nov 29, 2023
How to Pull Off a Successful PRM Launch

Your PRM launch doesn’t have to be stressful. Learn how to prepare in this step-by-step guide with tips from folks who’ve done it before.

Channel Ops, PRM (Partner Relationship Management)