Channel Management Blog
Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.
What Is a Self-Service PRM?
A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.
Make Your Channel Recession Proof
A rock-solid channel helps you ride out a recession. Learn to invest in your channel from our veteran partnership experts.

PRM cost: What you may be missing
The cost of a PRM may seem obvious, but the subscription fee is just one of the many expenses involved in purchasing, implementing, and maintaining a PRM.

What Are Partnership OKRs?
Partnership teams are cross-functional, so setting OKRs can be difficult. Learn about five things to consider during annual planning cycles.

6 Reasons Why Partnerships Are Critical During Economic Uncertainty
Partners can introduce you to new prospects and help you take deals over the finish line – even in during economic uncertainty.

5 Key Differences between Sales and Partnerships
Many people assume sales and partnerships have virtually the same function, but there are definite distinctions between the two teams.

How to craft an ideal partner profile
Building a robust partner acquisition and retention strategy is only feasible when you understand your high ROI partners and what they need from you.

Is it time for a Partner Advisory Council?
Setting up a Partner Advisory Council (PAC) is a great way to get channel partners’ unique perspective into your customers, competition, and the landscape your products fit into.

Channeltivity Completes First SOC 2 Audit with No Exceptions
Channeltivity has successfully completed a System and Organization Controls (SOC) 2 Type I audit for our hosted partner relationship management (PRM) platform.

Out with the Old! – Partner Portal Spring Cleaning
It’s always a good time clean up your partner portal: Three steps to help you rid of outdated content and keep things fresh!
