Channel Management Blog
Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.
Scaling Partner Relationship Management: 6 Principles
Think your partner relationship management motion is ready to scale? Find out how to do it successfully and efficiently in 6 steps.
![](https://www-cdn-1.channeltivity.com/wp-content/uploads/2024/03/scaling-partner-relationship-management.jpg)
New Channel Partner Manager? Here’s How to Excel in 6 Ways
What does a stand-out channel partner manager do? Learn 6 things excellent partner managers have in common and how to adopt them yourself.
![](https://www-cdn-1.channeltivity.com/wp-content/uploads/2023/03/linkedin-sales-solutions-AXDunSs-n4-unsplash.jpg)
6 Types of Channel Partners: When Each Is a Good Fit
Universal definitions for common types of channel partners along with the pros and cons of each and expert advice.
![](https://www-cdn-1.channeltivity.com/wp-content/uploads/2024/02/types-of-channel-partners.jpg)
Channeltivity 2024 SOC 2 Type II Audit Shows No Exceptions
Channeltivity’s 2024 SOC 2 Type II audit demonstrates a continued commitment to the highest standards of information security and privacy.
![](https://www-cdn-1.channeltivity.com/wp-content/uploads/2022/04/21972-312_SOC_NonCPA.png)
5 Steps to Finding the Right Channel Marketing Manager
Finding the right channel marketing manager is crucial for the success of your partner program. But recruiting for a channel marketing manager can be a challenge. You probably already noticed the channel marketing manager position isn’t a pure marketing role. To create the most compelling partner marketing campaigns, channel marketing managers need experience both in […]
![](https://www-cdn-1.channeltivity.com/wp-content/uploads/2012/02/channel-marketing-manager.jpg)
How to Ace Referral Management in 5 Steps
Learn five steps to streamline your referral management with tips from five experienced partner professionals.
![](https://www-cdn-1.channeltivity.com/wp-content/uploads/2024/01/referral-management.jpg)
What are Marketing Development Funds, or MDF?
Learn how to leverage Marketing development funds (MDF) to drive channel partner marketing efforts and increase lead flow.
![](https://www-cdn-1.channeltivity.com/wp-content/uploads/2015/11/graph.gif)
What You Need to Launch a Channel Program
What, exactly, do you need to do to launch a channel program? Learn 6 critical elements to prepare in this post.
![](https://www-cdn-1.channeltivity.com/wp-content/uploads/2023/12/partner-program-launch.jpg)
Partner Portal Checklist: Your Buying Guide for 2024
Purchasing a partner portal is a big decision, but our checklist makes it easy to ensure your channel program is properly supported.
![](https://www-cdn-1.channeltivity.com/wp-content/uploads/2021/04/are-you-ready-for-PRM-1024x682.jpeg)
How to Pull Off a Successful PRM Launch
Your PRM launch doesn’t have to be stressful. Learn how to prepare in this step-by-step guide with tips from folks who’ve done it before.
![](https://www-cdn-1.channeltivity.com/wp-content/uploads/2023/11/prm-launch.jpg)