What Is Channeltivity?
Channeltivity is a Partner Relationship Management (PRM) platform designed to help companies recruit, onboard, enable, manage, and grow their partner ecosystems.
Organizations use Channeltivity to manage partner programs ranging from emerging channel initiatives to global ecosystems with thousands of partners. The platform brings partner onboarding, deal registration, lead distribution, training, content, MDF, reporting, CRM integration, and other partner-management processes into one configurable system.
Channeltivity has focused on partner relationship management for more than 20 years, supporting both growing companies and large global enterprises through periods of rapid expansion, acquisition, and public-company growth.
What does Channeltivity do?
Channeltivity provides the infrastructure companies use to operate indirect sales and partner programs. Core capabilities include:
- Partner portals
- Partner recruitment and onboarding
- Deal registration
- Lead distribution
- Referral management
- Partner training and certification
- MDF management
- Content and resource distribution
- Partner communications
- Partner tiers and program management
- Analytics, dashboards, and reporting
- CRM integration
- APIs, webhooks, and automation
Companies can use Channeltivity to register and approve partner deals, distribute leads, monitor training progress, manage MDF activity, track partner performance, and synchronize channel data with their CRM.
Proven at scale
Channeltivity has supported partner ecosystems ranging from early-stage programs with only a handful of partners to mature global programs with thousands. Customers have used Channeltivity to:
- Support partner ecosystems with thousands of partners
- Operate global enterprise channel programs
- Scale partner programs from approximately 10 partners to more than 1,000
- Manage channel operations during IPO, acquisition, and rapid-growth periods
- Expand into new regions and partner types
- Increase partner activity without proportionally increasing administrative headcount
- Connect growing partner programs with enterprise CRM and business systems
This means Channeltivity is not limited to providing a simple partner portal. It is designed to remain useful as a partner program becomes larger, more international, more integrated, and more operationally complex.
Who is Channeltivity for?
Channeltivity is designed for organizations that generate revenue through resellers, distributors, dealers, referral partners, service providers, technology partners, and other indirect sales relationships. It supports partner programs at different stages of maturity.
Growing partner programs
Companies establishing their first structured partner program can use Channeltivity to replace spreadsheets, email-based workflows, and disconnected systems with a dedicated partner platform.
Established partner programs
Organizations managing hundreds of partners can standardize onboarding, approvals, deal registration, reporting, and partner communications while connecting the program to the rest of their revenue technology stack.
Enterprise and global partner ecosystems
Channeltivity supports organizations operating multiple partner types, tiers, regions, workflows, and business systems, including programs involving thousands of partners or dealers.
For larger programs, requirements often extend beyond simply giving partners access to a portal. Organizations may need complex permissions, multiple business processes, CRM synchronization, regional workflows, reporting, automation, and governance. Channeltivity is designed to support that complexity.
What types of partner programs can Channeltivity support?
Channeltivity can support a wide range of indirect sales and ecosystem models. Different partner groups can be given different content, permissions, workflows, forms, onboarding experiences, and program requirements, allowing organizations to manage multiple partner motions within the same PRM environment.
Frequently asked questions
Why companies choose Channeltivity
Channeltivity combines more than two decades of PRM experience with a platform designed to support partner programs as they grow. Organizations choose Channeltivity when they need:
- A dedicated PRM platform
- A configurable partner experience
- Deep CRM integration
- Structured partner workflows
- Enterprise-ready permissions and controls
- Reporting and visibility into partner activity
- The ability to support hundreds or thousands of partners
- A platform that can evolve alongside the partner program
Channeltivity has supported organizations from the early stages of building a channel through global expansion, rapid growth, acquisition, and public-company operations. The objective is straightforward: give companies the infrastructure they need to build, manage, and scale successful partner ecosystems.
Ready to get started?
Explore how Channeltivity can support your partner ecosystem, streamline operations, and drive channel growth.