Channel Management Blog
Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.
5 Steps to Finding the Right Channel Marketing Manager
Finding the right channel marketing manager is crucial for the success of your partner program. But recruiting for a channel marketing manager can be a challenge. You probably already noticed the channel marketing manager position isn’t a pure marketing role. To create the most compelling partner marketing campaigns, channel marketing managers need experience both in […]
Are You Ready to Dive Into the Channel?
Using the channel model as part of an overall sales and growth strategy is a hot topic—unfortunately in a lot of cases for the wrong reasons. I’d like to clear up a few misconceptions: It’s Not a Field of Dreams In case you don’t remember the Kevin Costner movie, my point is that if you […]
Can you give me an ROI on a PRM System?
This is a question I get from about 1 in every 10 prospects. Its usually coming from their upper management (who I like to call: the economic buyer). The prospect is the person in charge of launching the channel program or has been recently hired to improve an existing channel program. I actually thought questioning […]
The Number One Reason Channel Partners Will Sell Your Product
When sales management is easier for the channel, it’s easier for you too. Creating and implementing an effective, streamlined process for leveraging your channel partners is the best way to let them make your company successful.
Is Your Channel Too Much to Handle?
With the growth of the channel in the upcoming years, businesses need to build up their channel programs and establish partnerships to drive indirect sales. The challenge that most vendors face is how to accommodate and maintain the larger networks of partnerships and communication across the expanding channel. Many successful businesses have implemented a Partner Relationship Management (PRM) system to manage their complex ecosystem of partnerships and continue the flow of communication. As the channel grows, businesses will need to develop a strong channel presence to be successful.
Top 3 Channel Mistakes and how to avoid them
If you are a channel professional trying to make a difference in your organization, and finding it hard to get support at the executive level, Check out the blog post on OpenView Partners. Then send it to your CEO. http://labs.openviewpartners.com/3-things-to-avoid-killing-your-channel-program/
Channeltivity Partners with Relayware to Drive Channel Best Practices
Building a successful reseller channel and continuing to grow it and dial up its performance requires planning, disciplined execution and constant analysis. One of the greatest thinkers of our time Buckminster Fuller, once said, “If you want to change people’s behaviors, don’t bother teaching them. Provide them the tools, the use of which will cause […]
Preview: Top 5 New Features in Version 4.1
We introduced a bunch of new features in the the most recent 4.0 release and so decided to make the upcoming one all about usability, streamlining user flows and just general improvements. Here are the top five things you’ll see in version 4.1: Self-guided setup. The new release will feature an intuitive setup process that makes […]
WebCruiter: Thanks for the Customer Success Story
Many, many thanks to Kristian Vanberg of WebCruiter for the truly amazing things he said about Channeltivity in our latest customer success story. It feels great to hear that our PRM solution is helping his channel organizations in a meaningful way. Even with the right tools, running a channel partner program is a challenging task. […]
ROI in PRM Software…on the level!
How do you show the Return on Investment of PRM? Here are some of my thoughts…