Channel Management Blog

Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.

Feb 7, 2012
5 Steps to Finding the Right Channel Marketing Manager

Finding the right channel marketing manager is crucial for the success of your partner program. But recruiting for a channel marketing manager can be a challenge. You probably already noticed the channel marketing manager position isn’t a pure marketing role. To create the most compelling partner marketing campaigns, channel marketing managers need experience both in […]

Channel Management, Channel Success
Jan 31, 2012
Are You Ready to Dive Into the Channel?

Using the channel model as part of an overall sales and growth strategy is a hot topic—unfortunately in a lot of cases for the wrong reasons. I’d like to clear up a few misconceptions: It’s Not a Field of Dreams In case you don’t remember the Kevin Costner movie, my point is that if you […]

Channel Success, PRM (Partner Relationship Management)
Dec 9, 2011
Can you give me an ROI on a PRM System?

This is a question I get from about 1 in every 10 prospects. Its usually coming from their upper management (who I like to call: the economic buyer). The prospect is the person in charge of launching the channel program or has been recently hired to improve an existing channel program. I actually thought questioning […]

Channel Success
Dec 7, 2011
The Number One Reason Channel Partners Will Sell Your Product

When sales management is easier for the channel, it’s easier for you too. Creating and implementing an effective, streamlined process for leveraging your channel partners is the best way to let them make your company successful.

Channel Success
Jul 6, 2011
Is Your Channel Too Much to Handle?

With the growth of the channel in the upcoming years, businesses need to build up their channel programs and establish partnerships to drive indirect sales. The challenge that most vendors face is how to accommodate and maintain the larger networks of partnerships and communication across the expanding channel. Many successful businesses have implemented a Partner Relationship Management (PRM) system to manage their complex ecosystem of partnerships and continue the flow of communication. As the channel grows, businesses will need to develop a strong channel presence to be successful.

Channel Success, PRM (Partner Relationship Management)
Apr 6, 2011
Top 3 Channel Mistakes and how to avoid them

If you are a channel professional trying to make a difference in your organization, and finding it hard to get support at the executive level, Check out the blog post on OpenView Partners. Then send it to your CEO. http://labs.openviewpartners.com/3-things-to-avoid-killing-your-channel-program/

Channel Management, Channel Success
Mar 2, 2011
Channeltivity Partners with Relayware to Drive Channel Best Practices

Building a successful reseller channel and continuing to grow it and dial up its performance requires planning, disciplined execution and constant analysis. One of the greatest thinkers of our time Buckminster Fuller, once said, “If you want to change people’s behaviors, don’t bother teaching them. Provide them the tools, the use of which will cause […]

Channel Management, Channel Marketing Strategy, Our PRM Product, PRM Solution
Jan 19, 2011
Preview: Top 5 New Features in Version 4.1

We introduced a bunch of new features in the the most recent 4.0 release and so decided to make the upcoming one all about usability, streamlining user flows and just general improvements. Here are the top five things you’ll see in version 4.1: Self-guided setup. The new release will feature an intuitive setup process that makes […]

Our PRM Product
Jan 13, 2011
WebCruiter: Thanks for the Customer Success Story

Many, many thanks to Kristian Vanberg of WebCruiter for the truly amazing things he said about Channeltivity in our latest customer success story. It feels great to hear that our PRM solution is helping his channel organizations in a meaningful way. Even with the right tools, running a channel partner program is a challenging task. […]

Channel Success, Our PRM Product
Nov 19, 2010
ROI in PRM Software…on the level!

How do you show the Return on Investment of PRM? Here are some of my thoughts…

PRM (Partner Relationship Management)