Blog - Channel Marketing

Find expert insights, tips, best practices, and strategies to elevate your channel marketing efforts. Discover how to effectively engage channel partners, optimize campaigns, and drive channel success through innovative marketing techniques.

Apr 12, 2024
​​4 Universal Partnership Team Roles in High-Tech Channels

Building out your partnership team? Here are four critical roles to recruit for and how to accelerate a new partnership hire’s time to value.

Channel Management, Channel Marketing, Channel Ops, PRM (Partner Relationship Management)
Apr 8, 2024
The Complete Guide to Partner Marketing in 2024

Learn all about partner marketing from 6 channel professionals and find out why it’s critical to growing your indirect B2B SaaS sales.

Channel Marketing
Feb 7, 2024
5 Steps to Finding the Right Channel Marketing Manager

Finding the right channel marketing manager is crucial for the success of your partner program. But recruiting for a channel marketing manager can be a challenge. You probably already noticed the channel marketing manager position isn’t a pure marketing role. To create the most compelling partner marketing campaigns, channel marketing managers need experience both in […]

Channel Marketing
Jan 18, 2024
What are Marketing Development Funds, or MDF?

Learn how to leverage Marketing development funds (MDF) to drive channel partner marketing efforts and increase lead flow.

Channel Management, Channel Marketing, PRM (Partner Relationship Management)
Nov 28, 2022
Make Your Channel Recession Proof

A rock-solid channel helps you ride out a recession. Learn to invest in your channel from our veteran partnership experts.

Channel Management, Channel Marketing, Partner Engagement
Sep 22, 2022
What Are Partnership OKRs?

Partnership teams are cross-functional, so setting OKRs can be difficult. Learn about five things to consider during annual planning cycles.

Channel Management, Channel Marketing, Channel Ops
Jul 7, 2022
5 Key Differences between Sales and Partnerships

Many people assume sales and partnerships have virtually the same function, but there are definite distinctions between the two teams.

Channel Management, Channel Marketing
Feb 28, 2022
Out with the Old! – Partner Portal Spring Cleaning

It’s always a good time clean up your partner portal: Three steps to help you rid of outdated content and keep things fresh!

Channel Marketing, Channel Ops, Partner Portal Management
Jan 24, 2022
Partner Portal Usage: How do I increase it?

Learn six ways to increase partner portal usage from channel expert Raegan Wilson

Channel Marketing, Partner Engagement, Partner Portal Management, PRM (Partner Relationship Management)
Sep 29, 2021
Staffing your PRM for Success

PRM Implementation is easy, but resourcing is critical. Just like your partner program, the key to a successful PRM system is having trained and competent people in charge. Partner portals are an important component of your channel program, but they do not run themselves. It is crucial that you’re properly staffed for your channel’s long-term […]

Channel Marketing, Channel Ops, Partner Portal Management, PRM (Partner Relationship Management)