Blog - Partner Engagement

Read all about creating successful and motivated channel partners. Whether it’s learning how to recruit partners that fit your profile, setting them up for success with a the right training, figuring out the best partner portal content and communication cadence, or creating an effective incentive structure, our articles will help you maximize partner engagement.

Apr 18, 2024
What Is a Partner Business Plan, and How Do You Create One?

Partner business plans get and keep your partners on track. Read on to learn what goes into a comprehensive plan to grow your channel.

Channel Management, Partner Engagement
Oct 26, 2023
Partner Engagement: What It Is and 5 Ways to Improve It

Partner engagement is a partner program’s silver bullet, but achieving and maintaining it is hard. Learn how with tips from six experts.

Partner Engagement
Aug 22, 2023
Partner Recruiting: What It Is and How To Do It

Three channel leaders share advice on how to create an effective partner recruitment practice and ensure channel success.

Channel Management, Partner Engagement
Feb 20, 2023
Partner Enablement Program Design in 8 Steps

Excellent partner enablement programs empower partners to market and sell products quickly and efficiently, driving revenue for both parties.

Channel Management, Partner Engagement
Jan 17, 2023
How to Do a Partner Program Audit

Audit your partner program to level up your channel and create sustained growth in tough economic environments.

Channel Management, Channel Ops, Deal Registration, Lead Distribution, Partner Engagement, Partner Portal Management, PRM (Partner Relationship Management)
Nov 28, 2022
Make Your Channel Recession Proof

A rock-solid channel helps you ride out a recession. Learn to invest in your channel from our veteran partnership experts.

Channel Management, Channel Marketing, Partner Engagement
Jan 24, 2022
Partner Portal Usage: How do I increase it?

Learn six ways to increase partner portal usage from channel expert Raegan Wilson

Channel Marketing, Partner Engagement, Partner Portal Management, PRM (Partner Relationship Management)
May 6, 2021
Channel Partner Engagement 101

Channel partner engagement is a term used to describe the level of attention and interaction a partner has with your organization.

Channel Management, Partner Engagement, PRM (Partner Relationship Management)
Aug 15, 2016
How to Boost Partner Engagement with Event Based Email

New partners are usually pretty engaged. When they first start working with you, they’ve got new products to promote and new opportunities to pursue. Hopefully you’ve done some joint planning and everyone’s energized and focused on common goals. But as time goes on, partners may begin to lose interest as other new vendors and opportunities […]

Channel Management, Channel Marketing, Partner Engagement
Sep 4, 2014
PRM Best Practices: Increasing Partner Engagement with a Partner Portal

Increasing partner engagement is an ongoing effort theme in many channel programs. In this article, we’ll explore key strategies to increase engagement across your partner base. This is the first in our series of blog posts that will dive into best practices around specific aspects of partner relationship management.  Next will be Deal Registration. Keys […]

Channel Management, Deal Registration, Partner Engagement, Partner Portal Management