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Why You Need Partner Training: How Leading Companies Do It Well
Learn why partner training is more critical than ever, and how to design programs that are more than a hoop to jump through.…
Liz Melton
September 29, 2025 • 13 min read
Why You Need Partner Training: How Leading Companies Do It Well
Trending Channel Topics
What Is a Self-Service PRM?
What Is a Self-Service PRM?
A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.
Read morePRM cost: What you may be missing
PRM cost: What you may be missing
The cost of a PRM may seem obvious, but the subscription fee is just one of the many expenses involved in purchasing, implementing, and maintaining a PRM.
Read moreBuilding a Partner Program From the Ground Up
Building a Partner Program From the Ground Up
From recruitment to enablement, learn the foundational steps required to launch a partner program that scales with your business.
Read morePartner Operations: What Is It, and Is It Still Relevant in B2B?
Partner Operations: What Is It, and Is It Still Relevant in B2B?
Learn why partner operations is so critical in B2B partnerships, how AI changes the work, and what to look for in your first partner operations hire.…
Liz Melton • 14 min read
How to Make Sure Internal Folks Understand the Value of the Channel
How to Make Sure Internal Folks Understand the Value of the Channel
Partnership teams often have to fight tooth and nail to get budget, resources, and recognition. Here are five ways to prove the value of the channel.…
Liz Melton • 13 min read
Partner Analytics: What It Is and How to Do It
Partner Analytics: What It Is and How to Do It
Learn what partner analytics is, how to apply it to your program, and best practices to adopt along the way.…
Liz Melton • 11 min read
Partner Program Tweaks For an Outsized Impact On Your Channel Program
Partner Program Tweaks For an Outsized Impact On Your Channel Program
Learn why it’s critical to keep enhancing your partner program and tips for how to do it from people who’ve scaled partner programs before.…
Liz Melton • 10 min read
Channel Conflict: A Complete Guide
Channel Conflict: A Complete Guide
Learn about the types of channel conflict, how to avoid those situations, and strategies to overcome conflict when it arises.…
Liz Melton • 18 min read
Perfect Your Deal Registration Process in 7 Steps
Perfect Your Deal Registration Process in 7 Steps
Follow these seven steps to develop an airtight deal registration process that engages your partners and drives channel revenues.…
Liz Melton • 10 min read
Deal Registration Best Practices
Deal Registration Best Practices
The overarching best practice in deal registration is to design your process with partners’ interests in mind, and they’ll register deals without too much prompting from you. If a partner’s relationsh…
dana • 4 min read
4 Universal Partnership Team Roles in High-Tech Channels
4 Universal Partnership Team Roles in High-Tech Channels
Building out your partnership team? Here are four critical roles to recruit for and how to accelerate a new partnership hire’s time to value.…
Liz Melton • 14 min read
How to Ace Referral Management in 5 Steps
How to Ace Referral Management in 5 Steps
Learn five steps to streamline your referral management with tips from five experienced partner professionals.…
Liz Melton • 8 min read
What You Need to Launch a Channel Program
What You Need to Launch a Channel Program
What, exactly, do you need to do to launch a channel program? Learn 6 critical elements to prepare in this post.…
Liz Melton • 8 min read
How to Pull Off a Successful PRM Launch
How to Pull Off a Successful PRM Launch
Your PRM launch doesn’t have to be stressful. Learn how to prepare in this step-by-step guide with tips from folks who’ve done it before.…
Liz Melton • 10 min read
How to Do a Partner Program Audit
How to Do a Partner Program Audit
Audit your partner program to level up your channel and create sustained growth in tough economic environments.…
Liz Melton • 11 min read