Channel Management Blog

Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.

Dec 7, 2011
The Number One Reason Channel Partners Will Sell Your Product

When sales management is easier for the channel, it’s easier for you too. Creating and implementing an effective, streamlined process for leveraging your channel partners is the best way to let them make your company successful.

Channel Management
Jul 6, 2011
Is Your Channel Too Much to Handle?

With the growth of the channel in the upcoming years, businesses need to build up their channel programs and establish partnerships to drive indirect sales. The challenge that most vendors face is how to accommodate and maintain the larger networks of partnerships and communication across the expanding channel. Many successful businesses have implemented a Partner Relationship Management (PRM) system to manage their complex ecosystem of partnerships and continue the flow of communication. As the channel grows, businesses will need to develop a strong channel presence to be successful.

Channel Management, PRM (Partner Relationship Management)
Apr 6, 2011
Top 3 Channel Mistakes and how to avoid them

If you are a channel professional trying to make a difference in your organization, and finding it hard to get support at the executive level, Check out the blog post on OpenView Partners. Then send it to your CEO. http://labs.openviewpartners.com/3-things-to-avoid-killing-your-channel-program/

Channel Management
Mar 2, 2011
Channeltivity Partners with Relayware to Drive Channel Best Practices

Building a successful reseller channel and continuing to grow it and dial up its performance requires planning, disciplined execution and constant analysis. One of the greatest thinkers of our time Buckminster Fuller, once said, “If you want to change people’s behaviors, don’t bother teaching them. Provide them the tools, the use of which will cause […]

Channel Management, Channel Marketing, Channeltivity PRM, PRM (Partner Relationship Management)
Jan 19, 2011
Preview: Top 5 New Features in Version 4.1

We introduced a bunch of new features in the the most recent 4.0 release and so decided to make the upcoming one all about usability, streamlining user flows and just general improvements. Here are the top five things you’ll see in version 4.1: Self-guided setup. The new release will feature an intuitive setup process that makes […]

Channeltivity PRM
Jan 13, 2011
WebCruiter: Thanks for the Customer Success Story

Many, many thanks to Kristian Vanberg of WebCruiter for the truly amazing things he said about Channeltivity in our latest customer success story. It feels great to hear that our PRM solution is helping his channel organizations in a meaningful way. Even with the right tools, running a channel partner program is a challenging task. […]

Channel Management, Channeltivity PRM
Nov 19, 2010
ROI in PRM Software…on the level!

How do you show the Return on Investment of PRM? Here are some of my thoughts…

PRM (Partner Relationship Management)
Nov 16, 2010
Version 4 – Now with even more PRM usability

The usability of our software is a big part of making channel management easy. That means we’re constantly working on ways to make our PRM solution more intuitive, user friendly and helpful. When we rolled our Version 4 a few months ago, we incorporated a bunch of new features to make your lives easier (and ours […]

Channeltivity PRM