Channel Management Blog
Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.
How do I get Partners to use the Partner Portal?
Learn six ways to increase partner portal usage from channel expert Raegan Wilson
Common Channel Blind Spots
Channel expert Raegan Wilson lists common channel blinds spots and how to fix them.
Channeltivity becomes HubSpot App Partner with a Certified Integration
Charlotte, NC – Today, Channeltivity announced that it has joined HubSpot’s App Partner Program with a certified integration for its flagship Channeltivity Partner Relationship Management (PRM) solution. HubSpot, a leading customer relationship management (CRM) platform, works hand-in-hand with App Partners like Channeltivity to help grow their business through extending the product value of their apps, […]
Staffing your PRM for Success
PRM Implementation is easy, but resourcing is critical. Just like your partner program, the key to a successful PRM system is having trained and competent people in charge. Partner portals are an important component of your channel program, but they do not run themselves. It is crucial that you’re properly staffed for your channel’s long-term […]
An Ounce of Prevention: Reducing and Mitigating Employee Turnover on your Channel Team
Driving business through partnering is on the rise. Companies of all shapes, sizes, and industries are leveraging the benefits of indirect sales and building out channel programs as their go-to-market strategy. To do this effectively, these companies are turning to technologies like PRM to help them extend and automate their reach.
Easily integrate PRM with your CRM (with Checklist)
PRM to CRM integrations can be drawn out and difficult, but they really don’t have to be. With the right PRM system, setting up an integration with your CRM can be painless and easy. In this article, we will discuss key considerations to make integrating your PRM and CRM systems quick and successful.
Channel Partner Training – 4 Best Practices
Well-trained partners are a huge predictor of your channel success. Read our channel partner training best practices to get you there.
Balancing Functionality and Aesthetics in Your PRM Portal
“Design is a balance between form and function….it takes two.” – Seesaw Getting the most from your Partner Relationship Management (PRM) solution involves balancing portal functionality and aesthetics. The primary goal of your PRM portal should be functional, but the aesthetics of your portal also play a vital role in keeping your partner program cohesive […]
Build Lasting Relationships With Your Channel Partners
Many channel partners work with multiple vendors and have access to numerous products or services. So how can you build relationships to stand out from the crowd? A successful channel program has many elements that work together. The obvious ones are vendor and partner alignment, and demand for the vendor’s products or services within the […]
Channel Partner Engagement 101
Partner engagement is a term used to describe the level of attention and interaction a partner has with your organization. Engagement comes in many forms and could include partner training, Partner Relationship Management (PRM) interactions, internal meetings, partners selling and marketing your products or services, and partners interacting with your industry in general.