Channel Management Blog

Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.

Oct 26, 2023
Partner Engagement: What It Is and 5 Ways to Improve It

Partner engagement is a partner program’s silver bullet, but achieving and maintaining it is hard. Learn how with tips from six experts.

Partner Engagement
Oct 25, 2023
The Must-Have ROI of PRM

With 64% of sales going through the channel, a PRM solution has become as fundamental a business tool requirement as your accounting or CRM solution. Can you run a channel without one? For a time maybe, but the opportunity costs add up quickly. Don’t Manage a Process, Manage your Growth As any channel manager will […]

PRM (Partner Relationship Management)
Aug 22, 2023
Partner Recruiting: What It Is and How To Do It

Three channel leaders share advice on how to create an effective partner recruitment practice and ensure channel success.

Channel Management, Partner Engagement
Jul 31, 2023
Inheriting a Partner Program: Advice From 7 Experts

Did you just inherit a partner program? Take it to the next level with advice from 7 experts who have done it before.

Channel Management, Partner Portal Management, PRM (Partner Relationship Management)
Jun 19, 2023
When Is It Time To Switch Your PRM?

Itching to switch your PRM? Use our four key questions to assess whether switching PRMs is the right move for your channel partner program.

PRM (Partner Relationship Management)
May 19, 2023
Building a Career in Partnerships: Advice From 7 Partner Leaders

How do you build a partnerships career? Learn to break into the industry from 7 partnerships leaders in the B2B SaaS space.

Channel Management
Feb 20, 2023
Partner Enablement Program Design in 8 Steps

Excellent partner enablement programs empower partners to market and sell products quickly and efficiently, driving revenue for both parties.

Channel Management, Partner Engagement
Feb 2, 2023
Channeltivity SOC 2 Type II Audit Shows No Exceptions

The PRM company’s first SOC 2 Type II audit demonstrates Channeltivity’s commitment to the highest standards of information security and privacy.

Channeltivity PRM
Jan 17, 2023
How to Do a Partner Program Audit

Audit your partner program to level up your channel and create sustained growth in tough economic environments.

Channel Management, Channel Ops, Deal Registration, Lead Distribution, Partner Engagement, Partner Portal Management, PRM (Partner Relationship Management)
Dec 15, 2022
What Is a Self-Service PRM?

A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.

Channel Ops, Partner Portal Management, PRM (Partner Relationship Management)