Channel Management Blog

Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.

Jan 24, 2022
How do I get Partners to use the Partner Portal?

Learn six ways to increase partner portal usage from channel expert Raegan Wilson

Channel Management, Channel Success, Implementation, Partner Portal Software, Partner Relationship Management System, Partner Relationships, PRM (Partner Relationship Management)
Nov 19, 2021
Common Channel Blind Spots

Channel expert Raegan Wilson lists common channel blinds spots and how to fix them.

Channel Management, Channel Success, Indirect Sales Channel
Oct 28, 2021
Channeltivity becomes HubSpot App Partner with a Certified Integration

Charlotte, NC – Today, Channeltivity announced that it has joined HubSpot’s App Partner Program with a certified integration for its flagship Channeltivity Partner Relationship Management (PRM) solution. HubSpot, a leading customer relationship management (CRM) platform, works hand-in-hand with App Partners like Channeltivity to help grow their business through extending the product value of their apps, […]

HubSpot Integration, News, PRM Solution
Sep 29, 2021
Staffing your PRM for Success

PRM Implementation is easy, but resourcing is critical. Just like your partner program, the key to a successful PRM system is having trained and competent people in charge. Partner portals are an important component of your channel program, but they do not run themselves. It is crucial that you’re properly staffed for your channel’s long-term […]

Channel Management, Channel Success, Partner Portal Software, Partner Relationship Management System, Partner Relationships, PRM (Partner Relationship Management)
Aug 26, 2021
An Ounce of Prevention: Reducing and Mitigating Employee Turnover on your Channel Team

Driving business through partnering is on the rise. Companies of all shapes, sizes, and industries are leveraging the benefits of indirect sales and building out channel programs as their go-to-market strategy. To do this effectively, these companies are turning to technologies like PRM to help them extend and automate their reach.

Channel Management, Channel Success, Implementation, PRM (Partner Relationship Management)
Jul 29, 2021
Easily integrate PRM with your CRM (with Checklist)

PRM to CRM integrations can be drawn out and difficult, but they really don’t have to be. With the right PRM system, setting up an integration with your CRM can be painless and easy. In this article, we will discuss key considerations to make integrating your PRM and CRM systems quick and successful.

HubSpot Integration, Implementation, Partner Portal Software, Partner Relationship Management System, PRM (Partner Relationship Management), PRM Solution
Jun 24, 2021
Channel Partner Training – 4 Best Practices

Well-trained partners are a huge predictor of your channel success. Read our channel partner training best practices to get you there.

Channel Success, PRM (Partner Relationship Management)
Jun 10, 2021
Balancing Functionality and Aesthetics in Your PRM Portal

“Design is a balance between form and function….it takes two.” – Seesaw Getting the most from your Partner Relationship Management (PRM) solution involves balancing portal functionality and aesthetics. The primary goal of your PRM portal should be functional, but the aesthetics of your portal also play a vital role in keeping your partner program cohesive […]

Our PRM Product, PRM (Partner Relationship Management), PRM Solution
May 20, 2021
Build Lasting Relationships With Your Channel Partners

Many channel partners work with multiple vendors and have access to numerous products or services. So how can you build relationships to stand out from the crowd? A successful channel program has many elements that work together. The obvious ones are vendor and partner alignment, and demand for the vendor’s products or services within the […]

Channel Management, Partner Relationships
May 6, 2021
Channel Partner Engagement 101

Partner engagement is a term used to describe the level of attention and interaction a partner has with your organization. Engagement comes in many forms and could include partner training, Partner Relationship Management (PRM) interactions, internal meetings, partners selling and marketing your products or services, and partners interacting with your industry in general.

Channel Success, PRM (Partner Relationship Management), PRM Solution