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Inheriting a Partner Program: Advice From 7 Experts
Did you just inherit a partner program? Take it to the next level with advice from 7 experts who have done it before.
Liz Melton
March 27, 2026 • 11 min read
Inheriting a Partner Program: Advice From 7 Experts
Trending Channel Topics
Partner Engagement: What it is and ways to improve it
Partner Engagement: What it is and ways to improve it
Learn practical ways to strengthen partner engagement through better recruitment, enablement, incentives, communication, and feedback.
Read moreWhere to find new B2B Saas Partners in 2026
Where to find new B2B Saas Partners in 2026
Discover practical strategies for finding and recruiting high-value partners that can strengthen your ecosystem and drive sustainable growth in 2026.
Read moreWhat Is a Self-Service PRM?
What Is a Self-Service PRM?
A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.
Read morePartner Portal Checklist: Your Buying Guide for 2025
Partner Portal Checklist: Your Buying Guide for 2025
Purchasing a partner portal is a big decision, but our checklist makes it easy to ensure your channel program is properly supported.
stacy • 7 min read
5 Key Differences between Sales and Partnerships
5 Key Differences between Sales and Partnerships
Many people assume sales and partnerships have virtually the same function, but there are definite distinctions between the two teams.
Zach Smith • 6 min read
Global Channel Management Optimization
Global Channel Management Optimization
Thinking about global expansion? Optimize global channel management to leverage local expertise, get exposure to prospects, and close deals.
Liz Melton • 16 min read
What You Need to Launch a Channel Program
What You Need to Launch a Channel Program
What, exactly, do you need to do to launch a channel program? Learn 6 critical elements to prepare in this post.
Liz Melton • 8 min read
How to Pull Off a Successful PRM Launch
How to Pull Off a Successful PRM Launch
Your PRM launch doesn’t have to be stressful. Learn how to prepare in this step-by-step guide with tips from folks who’ve done it before.
Liz Melton • 10 min read
Channel Conflict: A Complete Guide
Channel Conflict: A Complete Guide
Learn about the types of channel conflict, how to avoid those situations, and strategies to overcome conflict when it arises.
Liz Melton • 18 min read
Transitioning to Partnerships: Why and How to Make the Switch
Transitioning to Partnerships: Why and How to Make the Switch
Understand why transitioning to partnerships can be beneficial to your career and what you really need to know if you want to be successful.
Liz Melton • 15 min read
Staffing Your PRM Team For Success
Staffing Your PRM Team For Success
PRM Implementation is easy, but staffing a PRM team is critical. Just like your partner program, the key to a successful PRM system is having trained and competent people in charge. Partner portals ar…
Zach Smith • 3 min read
4 Universal Partnership Team Roles in High-Tech Channels
4 Universal Partnership Team Roles in High-Tech Channels
Building out your partnership team? Here are four critical roles to recruit for and how to accelerate a new partnership hire’s time to value.
Liz Melton • 14 min read
6 Types of Channel Partners: When Each Is a Good Fit
6 Types of Channel Partners: When Each Is a Good Fit
Universal definitions for common types of channel partners along with the pros and cons of each and expert advice.
Liz Melton • 12 min read
The Partner Enablement Manager: Why They Are Important & What They Do
The Partner Enablement Manager: Why They Are Important & What They Do
Learn why the partner enablement manager role is critical, what the best have in common, and what good enablement looks like.
Liz Melton • 12 min read
How to Ace Referral Management in 5 Steps
How to Ace Referral Management in 5 Steps
Learn five steps to streamline your referral management with tips from five experienced partner professionals.
Liz Melton • 8 min read