Channel Management Blog

Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.

Dec 15, 2022
What Is a Self-Service PRM?

A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.

Partner Relationship Management System, PRM Solution
Nov 28, 2022
Make Your Channel Recession Proof

A rock-solid channel helps you ride out a recession. Learn to invest in your channel from our veteran partnership experts.

Channel Management, Channel Success
Oct 27, 2022
PRM cost: What you may be missing

The cost of a PRM may seem obvious, but the subscription fee is just one of the many expenses involved in purchasing, implementing, and maintaining a PRM.

PRM Solution
Sep 22, 2022
What Are Partnership OKRs?

Partnership teams are cross-functional, so setting OKRs can be difficult. Learn about five things to consider during annual planning cycles.

Channel Management, Channel Marketing Strategy, Channel Success
Aug 29, 2022
6 Reasons Why Partnerships Are Critical During Economic Uncertainty

Partners can introduce you to new prospects and help you take deals over the finish line – even in during economic uncertainty.

Channel Success, Partner Relationships
Jul 7, 2022
5 Key Differences between Sales and Partnerships

Many people assume sales and partnerships have virtually the same function, but there are definite distinctions between the two teams.

Indirect Sales Channel, Partner Relationships
Jun 27, 2022
How to craft an Ideal Partner Profile (IPP)

An Ideal Partner Profile based on understanding your high ROI partners is key to a robust channel partner acquisition and retention strategy

Channel Management, Channel Success, Partner Lifecycle, Partner Recruiting, Partner Relationships
May 31, 2022
Is it time for a Partner Advisory Council?

A Partner Advisory Council (PAC) is a great way to get channel partners’ unique perspective into your customers, competition, and market.

Channel Management, Partner Lifecycle, Partner Relationships
Apr 28, 2022
Channeltivity Completes First SOC 2 Audit with No Exceptions

Channeltivity has successfully completed a System and Organization Controls (SOC) 2 Type I audit for our hosted partner relationship management (PRM) platform.

Our PRM Product, PRM Solution
Feb 28, 2022
Out with the Old! – Partner Portal Spring Cleaning

It’s always a good time clean up your partner portal: Three steps to help you rid of outdated content and keep things fresh!

Channel Success, Partner Portal Software, Partner Relationship Management System, PRM (Partner Relationship Management)