Channel Management Blog
Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.
PRM Implementation is Easy!
Implementing a Partner Relationship Management (PRM) solution is easy; well, it can be if you pick the right PRM. As a channel professional, you may view PRM implementation as an expensive and time-consuming task that you would rather avoid. However, Channeltivity is challenging the myth that companies need a massive budget and tons of time […]
Are you ready for PRM?
Over the past decade, companies have increasingly moved to an indirect sales model that relies on channel partners. With this trend, Partner Relationship Management (PRM) solutions have become more common as companies look for efficient ways to connect with their partners and streamline their processes. But not every company with channel partners benefits from a […]
Elevate Your Partner Program
No matter where you are in your partner program journey, there is always the opportunity to take your program to the next level. Maybe you just started your channel program, or you are a seasoned channel professional taking on new projects; the tips in this article will allow you to meet your goals faster. Program […]
4 Partner Program Best Practices that Save Time, Money, and Headache
In our work with partner programs of all sizes and configurations, we have been asked how to accomplish many things within our Partner Relationship Management (PRM) solution. Our experience has revealed a handful of best practices that will help you build a successful channel program and avoid missteps.
Partner Training Delivery Optimization
Trained partners are successful partners. But what’s the best way to deliver training to your channel partners? Read to find out.
HubSpot and Channeltivity PRM Integration Overview
Channeltivity’s HubSpot Edition provides point and click connectivity between your PRM and HubSpot CRM, so your channel team gets all the benefits of a powerful PRM while other stakeholders within your organization get the data they need in the CRM they are accustomed to using.
Alcatraz Access Control Chooses Channeltivity to grow their Channel
Alcatraz and Channeltivity have united to help deliver a state-of-the-art channel and training program that fosters partner success. “As a technology-based startup carving out a new space in the security industry for autonomous access control solutions, we knew when it came to managing our dealer network interactions, that the solution had to offer the absolute […]
The Must-Have ROI of PRM
With 64% of sales going through the channel, a PRM solution has become as fundamental a business tool requirement as your accounting or CRM solution. Can you run a channel without one? For a time maybe, but the opportunity costs add up quickly. Don’t Manage a Process, Manage your Growth As any channel manager will […]
Marketing and the California Consumer Privacy Act (CCPA)
The California Consumer Privacy Act or CCPA is a new law that went into effect on January 1, 2020. It is designed to enhance privacy rights and consumer protection for residents of California, United States. As with GDPR, this new regulation makes significant changes to how channel programs can email partners. Maria Korolov states, writing in […]
5 Strategies to Elevate Your Partner Program in the New Year
With the start of each new year, we reflect on where our partner program is today and what we’d like to achieve in the coming year. At the start of a new decade this seems to take on more gravitas, but while change in the channel is occurring, the strategies that consistently move the needle center around having strong foundational blocks
