Channel Management Blog

Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.

May 20, 2021
Build Lasting Relationships With Your Channel Partners

Many channel partners work with multiple vendors and have access to numerous products or services. So how can you build relationships to stand out from the crowd? A successful channel program has many elements that work together. The obvious ones are vendor and partner alignment, and demand for the vendor’s products or services within the […]

Channel Management, Partner Relationships
May 6, 2021
Channel Partner Engagement 101

Channel partner engagement is a term used to describe the level of attention and interaction a partner has with your organization.

Channel Success, PRM (Partner Relationship Management), PRM Solution
Apr 22, 2021
PRM Implementation is Easy!

Implementing a Partner Relationship Management (PRM) solution is easy; well, it can be if you pick the right PRM.  As a channel professional, you may view PRM implementation as an expensive and time-consuming task that you would rather avoid. However, Channeltivity is challenging the myth that companies need a massive budget and tons of time […]

Implementation, PRM (Partner Relationship Management), PRM Solution
Apr 8, 2021
Are you ready for PRM?

Over the past decade, companies have increasingly moved to an indirect sales model that relies on channel partners. With this trend, Partner Relationship Management (PRM) solutions have become more common as companies look for efficient ways to connect with their partners and streamline their processes.  But not every company with channel partners benefits from a […]

Channel Management, PRM (Partner Relationship Management), PRM Solution
Mar 25, 2021
Elevate Your Partner Program

No matter where you are in your partner program journey, there is always the opportunity to take your program to the next level. Maybe you just started your channel program, or you are a seasoned channel professional taking on new projects; the tips in this article will allow you to meet your goals faster. Program […]

Partner Recruiting, Partner Relationship Management System, Partner Relationships, PRM (Partner Relationship Management)
Mar 18, 2021
4 Partner Program Best Practices that Save Time, Money, and Headache

In our work with partner programs of all sizes and configurations, we have been asked how to accomplish many things within our Partner Relationship Management (PRM) solution. Our experience has revealed a handful of best practices that will help you build a successful channel program and avoid missteps.

Channel Management, Partner Relationship Management System, PRM (Partner Relationship Management)
Mar 11, 2021
Partner Training Delivery Optimization

Trained partners are successful partners. But what’s the best way to deliver training to your channel partners? Read to find out.

Channel Success, Our PRM Product, PRM (Partner Relationship Management), PRM Solution
Mar 4, 2021
HubSpot and Channeltivity PRM Integration Overview

Channeltivity’s HubSpot Edition provides point and click connectivity between your PRM and HubSpot CRM, so your channel team gets all the benefits of a powerful PRM while other stakeholders within your organization get the data they need in the CRM they are accustomed to using.

Channel Marketing Strategy, Channel Success, Deal Registration, HubSpot Integration, PRM (Partner Relationship Management)
Sep 9, 2020
Alcatraz Access Control Chooses Channeltivity to grow their Channel

Alcatraz and Channeltivity have united to help deliver a state-of-the-art channel and training program that fosters partner success. “As a technology-based startup carving out a new space in the security industry for autonomous access control solutions, we knew when it came to managing our dealer network interactions, that the solution had to offer the absolute […]

Feb 25, 2020
The Must-Have ROI of PRM

With 64% of sales going through the channel, a PRM solution has become as fundamental a business tool requirement as your accounting or CRM solution. Can you run a channel without one? For a time maybe, but the opportunity costs add up quickly. Don’t Manage a Process, Manage your Growth As any channel manager will […]

PRM (Partner Relationship Management), PRM Solution