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Inheriting a Partner Program: Advice From 7 Experts
Did you just inherit a partner program? Take it to the next level with advice from 7 experts who have done it before.
Liz Melton
March 27, 2026 • 11 min read
Inheriting a Partner Program: Advice From 7 Experts
Trending Channel Topics
Partner Engagement: What it is and ways to improve it
Partner Engagement: What it is and ways to improve it
Learn practical ways to strengthen partner engagement through better recruitment, enablement, incentives, communication, and feedback.
Read moreWhere to find new B2B Saas Partners in 2026
Where to find new B2B Saas Partners in 2026
Discover practical strategies for finding and recruiting high-value partners that can strengthen your ecosystem and drive sustainable growth in 2026.
Read moreWhat Is a Self-Service PRM?
What Is a Self-Service PRM?
A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.
Read morePerfect Your Deal Registration Process in 7 Steps
Perfect Your Deal Registration Process in 7 Steps
Follow these seven steps to develop an airtight deal registration process that engages your partners and drives channel revenues.
Liz Melton • 10 min read
The Complete Guide to Partner Marketing in 2025
The Complete Guide to Partner Marketing in 2025
Learn all about partner marketing from 5 channel professionals and find out why it’s critical to growing your indirect B2B SaaS sales.
Liz Melton • 11 min read
How to Do a Partner Program Audit
How to Do a Partner Program Audit
Audit your partner program to level up your channel and create sustained growth in tough economic environments.
Liz Melton • 11 min read
What Makes a Great Channel Partner
What Makes a Great Channel Partner
Learn what channel partners bring to the table and what to look for as you build your channel partner program.
Liz Melton • 11 min read
What are Marketing Development Funds, or MDF?
What are Marketing Development Funds, or MDF?
Learn how to leverage Marketing development funds (MDF) to drive channel partner marketing efforts and increase lead flow.
Zach Smith • 8 min read
It’s time to revamp your MDF program
It’s time to revamp your MDF program
An effective MDF program enhances the bottom lines of your company and your partners. The best programs are used by the right partners—the right partners might not be your biggest partners—for the bes…
Dana Citron • 3 min read
What Are Partnership OKRs?
What Are Partnership OKRs?
Partnership teams are cross-functional, so setting OKRs can be difficult. Learn about five things to consider during annual planning cycles.
Zach Smith • 6 min read
Don’t be ‘That Vendor’ with your Channel Partner
Don’t be ‘That Vendor’ with your Channel Partner
Ever go on a date, or meet someone new that doesn’t know how to read the clues? They over-text, over-email and generally over communicate. They come off as needy, even desperate and the last thing you…
dana • 2 min read
Don’t Sign a New Channel Partner Without Reading This
Don’t Sign a New Channel Partner Without Reading This
Here’s a question to think about before you sign on a new channel partner: who else are they working with? A prospective partner’s current vendor list can provide some interesting insight into whether…
dana • 2 min read
Are Your Channel Partner Marketing Materials One-Size-Fits-All?
Are Your Channel Partner Marketing Materials One-Size-Fits-All?
Are your channel partner marketing materials created with partner needs in mind? Find out how to easily create optimized content.
dana • 3 min read
Integrate your Partner Relationship Management (PRM) System with Salesforce (Video)
Integrate your Partner Relationship Management (PRM) System with Salesforce (Video)
Automating the flow of data between your Partner Relationship Management system and CRM is an effective way to create efficiencies both in your channel and throughout your sales organization. It’s the…
zach • 2 min read
Engage Your Channel With Leads, MDF, and Marketing
Engage Your Channel With Leads, MDF, and Marketing
Channeltivity’s survey shows how to engage your channel through smarter channel marketing. Read detailed how to’s and analysis.
stacy • 6 min read