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Inheriting a Partner Program: Advice From 7 Experts
Did you just inherit a partner program? Take it to the next level with advice from 7 experts who have done it before.
Liz Melton
March 27, 2026 • 11 min read
Inheriting a Partner Program: Advice From 7 Experts
Trending Channel Topics
Partner Engagement: What it is and ways to improve it
Partner Engagement: What it is and ways to improve it
Learn practical ways to strengthen partner engagement through better recruitment, enablement, incentives, communication, and feedback.
Read moreWhere to find new B2B Saas Partners in 2026
Where to find new B2B Saas Partners in 2026
Discover practical strategies for finding and recruiting high-value partners that can strengthen your ecosystem and drive sustainable growth in 2026.
Read moreWhat Is a Self-Service PRM?
What Is a Self-Service PRM?
A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.
Read moreRelease: Biz Plan Export, Forum Search & More
Release: Biz Plan Export, Forum Search & More
Our next release will be going live tomorrow Tuesday, December 4th. Here are the key improvements.
zach • 1 min read
Get Ready for 2013: 3 Reasons a PRM Investment Fails
Get Ready for 2013: 3 Reasons a PRM Investment Fails
Companies are doing amazing things with PRM software and it can be tempting to jump right in, to just buy a program and get going – especially around the New Year when we’re all looking for ways to st…
jason • 3 min read
How Channel Managers Generate More Sales
How Channel Managers Generate More Sales
Channel managers in growing companies have huge demands on their time, but trying to stay in front of partners and customers to support increased sales should be their first priority. However, too oft…
jason • 2 min read
Top 3 Things That Help Partners Sell Better
Top 3 Things That Help Partners Sell Better
There are three questions every channel partner should be able to answer in their sleep about your company and its offering: 1.) Who you are, what you do, the problem you solve. Conciseness is memorab…
jason • 2 min read
Release: Email Log, Multi-Language Content & More
Release: Email Log, Multi-Language Content & More
Our next release will be going live tomorrow Tuesday, January 8th. Here are the key improvements:
zach • 1 min read
Channel Management Best Practices: Avoid Playing Telephone with the End Customer
Channel Management Best Practices: Avoid Playing Telephone with the End Customer
The children’s game “telephone” illustrates how a message can get mangled as it passes from person to person. The lesson of the game is to be wary of a communication that comes in third-, fourth-, fif…
stacy • 3 min read
How to Make Rain in the Cloud
How to Make Rain in the Cloud
In terms of channel management, the cloud creates new waves in the vendor-partner relationship that can capsize profitability. The old ways of operating aren’t cutting it anymore. Now anyone can go to…
stacy • 2 min read
Release: Partner Profiles & More
Release: Partner Profiles & More
Our next release will be going live this Monday, February 4th. Here are the key improvements:
zach • 1 min read
Leverage Your Channel Partner’s Social Network
Leverage Your Channel Partner’s Social Network
Vendors often assume channel partners aren’t taking advantage of social media. But spend a few minutes on LinkedIn or Twitter and you’ll see most companies, no matter how small, are spending some time…
stacy • 3 min read
How Do I Know If It’s Time for Deal Registration Integration Into My CRM?
How Do I Know If It’s Time for Deal Registration Integration Into My CRM?
During almost every demo I do for someone here at Channeltivity, I get a question regarding what CRM integrations we offer. Managing channel partners who are unable to access your CRM makes it more d…
colby • 3 min read
A Prettier Partner Portal Won’t Determine Your Channel Program Success
A Prettier Partner Portal Won’t Determine Your Channel Program Success
It’s easy to see why one of the most common concerns from people new to the PRM world revolves around the aesthetics of a portal. More often than not it’s the marketing people who are building out th…
colby • 2 min read
Answering “Where Do I Begin?” When Starting a Channel Partner Program
Answering “Where Do I Begin?” When Starting a Channel Partner Program
Building a channel partner program can be one of the most rewarding aspects to a business organization, with potential of driving revenues higher than with your internal sales team. However, it can a…
colby • 2 min read