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Inheriting a Partner Program: Advice From 7 Experts
Did you just inherit a partner program? Take it to the next level with advice from 7 experts who have done it before.
Liz Melton
March 27, 2026 • 11 min read
Inheriting a Partner Program: Advice From 7 Experts
Trending Channel Topics
Partner Engagement: What it is and ways to improve it
Partner Engagement: What it is and ways to improve it
Learn practical ways to strengthen partner engagement through better recruitment, enablement, incentives, communication, and feedback.
Read moreWhere to find new B2B Saas Partners in 2026
Where to find new B2B Saas Partners in 2026
Discover practical strategies for finding and recruiting high-value partners that can strengthen your ecosystem and drive sustainable growth in 2026.
Read moreWhat Is a Self-Service PRM?
What Is a Self-Service PRM?
A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.
Read moreHow to Increase Deal Registration
How to Increase Deal Registration
Deal registrations are the key to channel visibility and, therefore, to accurate channel sales projections. The first key to getting partners to register their deals is to acknowledge this value propo…
melanie • 2 min read
Channel Sales Visibility Helps You Beat the Competition
Channel Sales Visibility Helps You Beat the Competition
The law of the jungle is survival of the fittest, and few jungles are as competitive as indirect channel sales. Someone else will eat your lunch if you’re not operating at peak performance. To ensur…
melanie • 2 min read
Structuring a Partner Program to Get the Partner Behaviors You Want Part 1
Structuring a Partner Program to Get the Partner Behaviors You Want Part 1
If you’ve ever had a spiff program not work the way you’d hoped, you already know that partners can behave in completely unexpected ways… Or are they really that unexpected? With a little forethought,…
melanie • 2 min read
Part 2 of Structuring a Partner Program
Part 2 of Structuring a Partner Program
A poorly designed incentive program can create some pretty counterproductive behaviors in your channel partners. See last week’s blog post for some of those pitfalls, and below are some ideas for pr…
melanie • 2 min read
Smash those Silos from Your Indirect Sales Channel
Smash those Silos from Your Indirect Sales Channel
Silos have their use – if you’re a farmer – but you don’t want them in your channel. The more obstacles between vendors, partners and their marketing teams, the less productive the channel. Anything t…
melanie • 3 min read
What You Don’t Know CAN Hurt You
What You Don’t Know CAN Hurt You
Lack of visibility into the channel is one of the most common contributors to a failed indirect sales initiative. There’s no way around it: you can’t manage in the dark, and you can’t build effective…
melanie • 2 min read
Determining the ROI of Your Channel
Determining the ROI of Your Channel
Everyone is looking to get an ROI read on their indirect sales channel, especially those organizations that are just starting out with a partner program. If you’ve been tasked with managing this initi…
melanie • 3 min read
To Build or To Buy a Partner Relationship Management System
To Build or To Buy a Partner Relationship Management System
With the state of the economy, people are tending to be more conservative with their expenditures (as they should be) and this may mean tackling more projects yourself and becoming a real DIY’er. You…
melanie • 4 min read
Risks of the Recurring Revenue Model in the Channel Partner Relationship
Risks of the Recurring Revenue Model in the Channel Partner Relationship
The old transactional model of selling a solution, closing the deal and moving on to the next customer is evolving. The recurring revenue model relies on ongoing relationships with customers that your…
melanie • 2 min read
Breaking Up Is Hard To Do
Breaking Up Is Hard To Do
How to Identify Partners Who Are Reaching the End of Their Lifecycle It can be hard to say good-bye, but in the same way products have a lifecycle, partner-vendor relationships do, too. Ending the rel…
melanie • 2 min read
Canaries in the Coal Mine
Canaries in the Coal Mine
Canaries in the Coal Mine – Apparently Minor Issues That Quickly Become Revenue and Market Share Problems Keep an eye on these dead canaries to detect problems before they start killing sales. 1. Smal…
melanie • 2 min read
Friday’s Channeltivity Release: Admin, Data & Security Improvements
Friday’s Channeltivity Release: Admin, Data & Security Improvements
Our 4.4.0 release will be going live tomorrow Friday, November 9th. It focuses on security and increased usability and data consistency in the Admin module. Here’s a breakdown of key improvements:
zach • 2 min read