Channel Management Blog

Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.

Jul 27, 2016
Better Partner Management=Better Channel Performance

In the Summer Issue of The Partner Channel Magazine, Dana Citron, VP of Marketing at Channeltivity, contributes the article titled ‘Better Partner Management=Better Channel Performance.’ In it she discusses how Partner Relationship Management (PRM) software can help enable channel partners and improve channel performance by delivering visibility and influence. Click here to read the full Partner Channel Magazine article. […]

Channel Marketing Strategy, Partner Relationship Management System, PRM (Partner Relationship Management)
Jul 19, 2016
Want True Partnerships? Joint Planning Is Critical: via Channel Partners

Jason Jacobs, CEO of Channeltivity, recently published a guest blog post at Channel Partners online titled: Want True Partnerships? Joint Planning Is Critical. “Channel partner reps are measured by their ability to meet the revenue objectives and targets established by that business plan. How will you help with the success of these plans?” Read the full article here. […]

Channel Success, News
Jul 11, 2016
Partner Relationship Management (PRM) Definition?

On this blog we often talk about how to optimize your channel success with Partner Relationship Management software, or PRM, like Channeltivity, but we wanted to take a step back and really define what PRM is and how it differs from other tools, including the common mix of spreadsheets and CRM that early programs often […]

Channel Management, Our PRM Product, Partner Relationship Management System, PRM (Partner Relationship Management), PRM Solution
Jun 7, 2016
Your Channel Program isn’t the Field of Dreams

Forget ‘If you build it, they will come.’ It simply isn’t true. We’ve talked before about the importance of a strong recruitment process. But the process of getting resellers to become your partner (or to get them to see more of your products, in the case of an existing partner) starts long before they even […]

Channel Marketing Strategy, Channel Success
Jun 1, 2016
How to Ramp up More Partners Faster, Pt. 2

tFinding the right partners, getting them signed on and ramped up – and doing it quickly and effectively – is critical to successfully launching the channel.  We’ve worked closely with dozens of companies looking to grow their channel and have noticed differences between the companies that make it and those that don’t. In general, the […]

Channel Marketing Strategy, Channel Success, Partner Recruiting
May 11, 2016
How to Ramp Up More Partners Faster, Part 1

If you’re looking to accelerate your recruiting and partner on-boarding processes, you can learn a lot from Lauren Robinette, Channel Rockstar and a business development professional in high tech. Charged with quickly building a global enterprise partner channel from scratch for Samsung, she signed up 250 global partners in only 6 months. The Shift from Sales […]

Channel Success
Apr 12, 2016
CEOs: Don’t Make this Mistake when Launching Your Channel

In the last six years I’ve been running Channeltivity, I’ve had the pleasure of talking to or doing business with hundreds of channel professionals. Through those conversations, I’ve heard stories of success and stories of failure in the channel. The CEOs that hire a channel leader based on the same criteria that they use for […]

Channel Marketing Strategy, Channel Success
Feb 29, 2016
Don’t Play ‘Would You Rather’ with your PRM Solution

It’s a popular game with the grade-school set: “Would you rather eat 25 lemons or a fish head?” In “Would You Rather,” you have to choose between two very unpleasant options. It’s a tedious game but is easily derailed with the answer, “Neither. I’d rather have a bowl of ice cream.” Some Partner Relationship Management software companies […]

Partner Relationship Management System, PRM (Partner Relationship Management), PRM Solution
Feb 11, 2016
Still Using your CRM to Manage Channel Sales?

CRM programs like Salesforce.com should serve as the system of record for your company, but trying to create a makeshift partner management (PRM) tool with something designed for direct sales management will only create frustration and perpetuate an ineffective process. It’s going to run sub-optimally and performance will be limited. Here’s why: Partners and customers […]

Channel Success, Partner Relationship Management System, PRM Solution
Feb 2, 2016
Release: Maintenance & Minor Improvements

Our next release will go live tomorrow Wednesday, February 3rd, 2016. It contains a small number of minor feature enhancements as the majority of our efforts are being spent on the overhaul of the Channeltivity UI. Slated for launch in June 2016, the new UI will improve speed, aesthetics and usability, and provide an optimized mobile and […]

Release Notes