Channel Management Blog

Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.

Mar 22, 2017
6 PRM Landmines to Avoid in your Partner Program

Over the years we have worked with partner programs of all sizes and configurations, and have been asked how to accomplish a multitude of things within our Partner Relationship Management (PRM) solution. Through hundreds of successful PRM installations, we have proven what works and, often most importantly, what doesn’t. Usually, the destructive practices that get […]

Channel Success
Feb 26, 2017
What Does a Hamster Have to do with Good Partner Content?

Channel content creation is often the Achilles heel of a partner program. Providing partners the right content is a key program foundation piece, but partner content needs to be just that; PARTNER CONTENT. Partners need content focused on helping them understand and sell your solutions. When creating content put yourself in your partners’ shoes. Think […]

Channel Management, Channel Success
Feb 11, 2017
Security Advisory: Channeltivity Dropping TLS 1.0 And 1.1 Support

Starting February 20th, 2017, Channeltivity will begin disabling TLS 1.0 and 1.1. While most users won’t notice, anyone with an old web browser that doesn’t support TLS 1.2 will no longer be able to access Channeltivity. What is TLS and why are you making this change? TLS (Transport Layer Security) is a cryptographic protocol that […]

Our PRM Product, Release Notes
Feb 7, 2017
What’s My ROI on Partner Relationship Management?

We’ve seen that a vast majority of technology companies today want to drive revenue through the addition of an indirect channel. When they begin to create their channel strategy, they realize they will need technology to support their channel. But do they use excel and other resident software? Manage it within their CRM, or select a […]

Channel Marketing Strategy, PRM (Partner Relationship Management), PRM Solution
Jan 23, 2017
Hello 2017: 4 Considerations for a Successful New Channel Year

By: Raegan Wilson 2017 brings the opportunity to set goals and reflect on the accomplishments of the previous year. How did your program perform in 2016? What can you improve in 2017? If you haven’t already, take some time and think back to the goals you set in 2016. Identify the 2-3 major program successes […]

Channel Marketing Strategy, Channel Success
Jan 12, 2017
Release: Automatic Lead Assignment & SAML 2.0 Service Provider Configuration

We launched two new features this week: Automatic Lead Assignment Automatic Lead Assignment automatically assigns Leads to your channel partners when you import Leads into your PRM via CSV spreadsheet or Salesforce. If you have a large number of Leads to import and know which Partner should receive which Lead, the new automatic Lead assignment […]

Release Notes
Dec 7, 2016
5 Red Flags To Watch For When Buying Enterprise Software

Jason Jacobs, CEO of Channeltivity, recently posted a guest post on Channel Partners Online entitled “5 Red Flags To Watch For When Buying Enterprise Software” He discusses how purchasing the software you run your business on – whether CRM, PRM, marketing automation or what have you – is an important decision. Your team will be living with […]

Channel Management, Channel Success, PRM Solution
Nov 17, 2016
What is a Channel Partner Community?

When talking with channel managers, we find there are certain features of Channeltivity that are new to them and their channel program. Creating a Channel Partner Community is one of those areas, so we wanted to take a step back and talk about what they are and how they can be added to a channel […]

Channel Management, Channel Success, Indirect Sales Channel, Partner Relationships
Oct 18, 2016
Your Partner Portal is not a Website

Beyond colors, logos and branding, your partner portal has a different purpose and should not look like your website. Read on to learn why.

Channel Management, Channel Success, Partner Portal Software
Sep 8, 2016
It’s as Easy as Click to Contract Management

Lauren Robinette had a goal to bring on 250 new partners for Samsung. The channel professional, named one of the top 2015 Channel Chiefs, had only six months and needed a way to quickly and efficiently accept 65 contracts with sales organizations around the world. She developed a contract management approval process and worked with […]

Partner Recruiting, Partner Relationship Management System