Our partner, Sproutloud just posted a great article on their blog “Why You Should Enforce Brand Compliance with Co-Marketing Funds“.
We see this with our customers as well — they are happy their partners are marketing on their behalf, but experience challenges when their brand is represented incorrectly.
From the post “Building your brand image is a big investment — and one that you should protect over time. Whether through co-op dollars or MDF, co-marketing funds are the “carrots” you need to dangle to entice your partners.”
For more, read our previous post about tying MDF to deal registration.