From Sproutloud: Brand Compliance with Co-Marketing Funds

Our partner, Sproutloud just posted a great article on their blog “Why You Should Enforce Brand Compliance with Co-Marketing Funds“.

We see this with our customers as well — they are happy their partners are marketing on their behalf, but experience challenges when their brand is represented incorrectly.

From the post “Building your brand image is a big investment — and one that you should protect over time. Whether through co-op dollars or MDF, co-marketing funds are the “carrots” you need to dangle to entice your partners.”

For more, read our previous post about tying MDF to deal registration.

Posted June 17, 2015 in Channel Marketing Strategy, Indirect Sales Channel, PRM (Partner Relationship Management)
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