From Sproutloud: Brand Compliance with Co-Marketing Funds

Our partner, Sproutloud just posted a great article on their blog “Why You Should Enforce Brand Compliance with Co-Marketing Funds“.

We see this with our customers as well — they are happy their partners are marketing on their behalf, but experience challenges when their brand is represented incorrectly.

From the post “Building your brand image is a big investment — and one that you should protect over time. Whether through co-op dollars or MDF, co-marketing funds are the “carrots” you need to dangle to entice your partners.”

For more, read our previous post about tying MDF to deal registration.

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Channeltivity’s article, Three Ways to Get More Access to the End Customer was recently published on http://www.crmsoftwareblog.com. Click through to read how selling via channel management means less direct contact ...

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“Channeltivity plays an active role in my partner program. Not only does it allow me to manage who my partners are, but more importantly, it allows me to effectively engage with them.”

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From Sproutloud: Brand Compliance with Co-Marketing Funds

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