How to Find the Right Channel Marketing Manager

What does a Channel Marketing Manager Do? Before you can hire the right person, first have an understanding of that person’s job responsibilities. Usually a Channel Marketing Manager …

Published February 7, 2012

Are You Ready to Dive Into the Channel?

Using the channel model as part of an overall sales and growth strategy is a hot topic—unfortunately in a lot of cases for the wrong reasons. I’d …

Published January 31, 2012

Can you give me an ROI on a PRM System?

This is a question I get from about 1 in every 10 prospects. Its usually coming from their upper management (who I like to call: the economic …

Published December 9, 2011

The Number One Reason Channel Partners Will Sell Your Product

When sales management is easier for the channel, it’s easier for you too. Creating and implementing an effective, streamlined process for leveraging your channel partners is the best way to let them make your company successful.

Published December 7, 2011

Is Your Channel Too Much to Handle?

With the growth of the channel in the upcoming years, businesses need to build up their channel programs and establish partnerships to drive indirect sales. The challenge that most vendors face is how to accommodate and maintain the larger networks of partnerships and communication across the expanding channel. Many successful businesses have implemented a Partner Relationship Management (PRM) system to manage their complex ecosystem of partnerships and continue the flow of communication. As the channel grows, businesses will need to develop a strong channel presence to be successful.

Published July 6, 2011

Top 3 Channel Mistakes and how to avoid them

If you are a channel professional trying to make a difference in your organization, and finding it hard to get support at the executive level, Check out …

Published April 6, 2011

Channeltivity Partners with Relayware to Drive Channel Best Practices

Building a successful reseller channel and continuing to grow it and dial up its performance requires planning, disciplined execution and constant analysis. One of the greatest thinkers …

Published March 2, 2011

Preview: Top 5 New Features in Version 4.1

We introduced a bunch of new features in the the most recent 4.0 release and so decided to make the upcoming one all about usability, streamlining user …

Published January 19, 2011

WebCruiter: Thanks for the Customer Success Story

Many, many thanks to Kristian Vanberg of WebCruiter for the truly amazing things he said about Channeltivity in our latest customer success story. It feels great to …

Published January 13, 2011

ROI in PRM Software…on the level!

How do you show the Return on Investment of PRM? Here are some of my thoughts…

Published November 19, 2010