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Inheriting a Partner Program: Advice From 7 Experts
Did you just inherit a partner program? Take it to the next level with advice from 7 experts who have done it before.
Liz Melton
March 27, 2026 • 11 min read
Inheriting a Partner Program: Advice From 7 Experts
Trending Channel Topics
Partner Engagement: What it is and ways to improve it
Partner Engagement: What it is and ways to improve it
Learn practical ways to strengthen partner engagement through better recruitment, enablement, incentives, communication, and feedback.
Read moreWhere to find new B2B Saas Partners in 2026
Where to find new B2B Saas Partners in 2026
Discover practical strategies for finding and recruiting high-value partners that can strengthen your ecosystem and drive sustainable growth in 2026.
Read moreWhat Is a Self-Service PRM?
What Is a Self-Service PRM?
A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.
Read moreFeatured Download: 5 Habits of Channel Manager Rock Stars
Featured Download: 5 Habits of Channel Manager Rock Stars
Channel manager Rock Stars are channel builders. They know how to sell, how to be strategic with partners and how to build an organization that will generate significant sales. Download our new ebook…
dana • 1 min read
The Future of Channel Management
The Future of Channel Management
When it comes to the technology you use for your channel management, it’s easy for a channel manager to get overwhelmed with options. We recommend reading Jay McBain’s newest blog post: The Channel Te…
dana • 1 min read
Release: Native Salesforce package for Channeltivity PRM
Release: Native Salesforce package for Channeltivity PRM
Our next release is going live tomorrow Thursday, November 5th and includes a native Salesforce package that brings Channeltivity PRM functionality into your CRM. Leveraging Salesforce and your partne…
Dana Citron • 2 min read
Channeltivity Releases Enhanced Salesforce.com Edition
Channeltivity Releases Enhanced Salesforce.com Edition
Expanded functionality enables customers to access Channeltivity from within Salesforce.com Charlotte, N.C., November 9, 2015 – Channeltivity today announced significant enhancements to their popular…
Dana Citron • 2 min read
Effective Partner Recruitment How To:Part 1
Effective Partner Recruitment How To:Part 1
Effectively recruiting the right partners is a critical component to any successful channel program, and it starts with a shift away from thinking of partner recruitment as a launch activity. Good rec…
Dana Citron • 2 min read
Effective Partner Recruitment How To: Part 2
Effective Partner Recruitment How To: Part 2
Now that you understand your geographic requirements and you’ve figured out what your ideal partner looks like (see previous post), it’s time to think about how to recruit the right partners. The part…
Dana Citron • 3 min read
eBook: 9 Important Questions to Ask Before Selecting a PRM Solution
eBook: 9 Important Questions to Ask Before Selecting a PRM Solution
Partner Relationship Management software is a critical tool for effective channel management, partner success and revenue growth. There’s a lot riding on the success of your channel, so make sure you…
Dana Citron • 1 min read
Release: Maintenance & Minor Improvements
Release: Maintenance & Minor Improvements
Our next release will go live tomorrow Wednesday, February 3rd, 2016. It contains a small number of minor feature enhancements as the majority of our efforts are being spent on the overhaul of the Cha…
Dana Citron • 1 min read
Don’t Play ‘Would You Rather’ with your PRM Solution
Don’t Play ‘Would You Rather’ with your PRM Solution
It’s a popular game with the grade-school set: “Would you rather eat 25 lemons or a fish head?” In “Would You Rather,” you have to choose between two very unpleasant options. It’s a tedious game but i…
Dana Citron • 2 min read
CEOs: Don’t Make this Mistake when Launching Your Channel
CEOs: Don’t Make this Mistake when Launching Your Channel
In the last six years I’ve been running Channeltivity, I’ve had the pleasure of talking to or doing business with hundreds of channel professionals. Through those conversations, I’ve heard stories of…
Dana Citron • 3 min read
How to Ramp Up More Partners Faster, Part 1
How to Ramp Up More Partners Faster, Part 1
If you’re looking to accelerate your recruiting and partner on-boarding processes, you can learn a lot from Lauren Robinette, Channel Rockstar and a business development professional in high tech. Cha…
Dana Citron • 2 min read
How to Ramp up More Partners Faster, Pt. 2
How to Ramp up More Partners Faster, Pt. 2
tFinding the right partners, getting them signed on and ramped up – and doing it quickly and effectively – is critical to successfully launching the channel. We’ve worked closely with dozens of compa…
Dana Citron • 3 min read