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Inheriting a Partner Program: Advice From 7 Experts
Did you just inherit a partner program? Take it to the next level with advice from 7 experts who have done it before.
Liz Melton
March 27, 2026 • 11 min read
Inheriting a Partner Program: Advice From 7 Experts
Trending Channel Topics
Partner Engagement: What it is and ways to improve it
Partner Engagement: What it is and ways to improve it
Learn practical ways to strengthen partner engagement through better recruitment, enablement, incentives, communication, and feedback.
Read moreWhere to find new B2B Saas Partners in 2026
Where to find new B2B Saas Partners in 2026
Discover practical strategies for finding and recruiting high-value partners that can strengthen your ecosystem and drive sustainable growth in 2026.
Read moreWhat Is a Self-Service PRM?
What Is a Self-Service PRM?
A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.
Read moreNew CEO Emphasizes Strategic Importance of Channel
New CEO Emphasizes Strategic Importance of Channel
ForeScout, a leading provider of continuous monitoring and mitigation solutions that help enterprises prevent and respond to cyberthreats, and Channeltivity customer, announced recently that Michael D…
dana • 1 min read
Release: New Partner Manager Reminders & more
Release: New Partner Manager Reminders & more
Our next release is going live tomorrow Tuesday, March 31st and features new email reminders for Partner Managers along with a number of other improvements. Here are the details: Email Reminders for P…
zach • 2 min read
Channel Management and your Partners’ Mobile Salesforces
Channel Management and your Partners’ Mobile Salesforces
Your partners’ salesforces are often mobile, depending on ipads and smartphones for much of their daily communications. All the same information and functionality that partners and channel managers ge…
dana • 1 min read
Release: Performance Improvements
Release: Performance Improvements
Our next release is going live tomorrow Wednesday, May 6th and contains a number of bugfixes as well as performance improvements to several lister pages, including the Resource Library, Partner and De…
zach • 1 min read
Feeding Your Channel Partners High Quality Leads
Feeding Your Channel Partners High Quality Leads
For most things, you get out of them what you put into them. The channel is no different, but too often vendors enter the channel to reduce internal head counts and cut costs, with the idea that the c…
dana • 3 min read
Release: Automatic Deal Assignment & more
Release: Automatic Deal Assignment & more
Our next release is going live tomorrow Wednesday, June 3rd and includes the ability to automatically assign new Deal Registrations. Here are the details: Automatic Deal Registration Assignment In man…
zach • 2 min read
Channeltivity Advisor named a CRN Women of the Channel
Channeltivity Advisor named a CRN Women of the Channel
Channeltivity congratulates Stacy Desrosiers, Director, Worldwide Channel Marketing at CTERA Networks for being named one of CRN’s 2015 Women of the Channel. As Channeltivity’s VP of Marketing and Bus…
dana • 1 min read
CRM Software Blog: Improve Access to the End Customer
CRM Software Blog: Improve Access to the End Customer
Channeltivity’s article, Three Ways to Get More Access to the End Customer was recently published on http://www.crmsoftwareblog.com. Click through to read how selling via channel management means less…
dana • 1 min read
From Sproutloud: Brand Compliance with Co-Marketing Funds
From Sproutloud: Brand Compliance with Co-Marketing Funds
Our partner, Sproutloud just posted a great article on their blog “Why You Should Enforce Brand Compliance with Co-Marketing Funds“. We see this with our customers as well — they are happy their partn…
dana • 1 min read
Release: Full SAML SSO support & more
Release: Full SAML SSO support & more
Our next release features full SAML SSO support and is going live this coming Monday, July 27th. Here are the details: Single Sign-On (SSO) using SAML 2.0 In addition to our proprietary SSO APIs, Chan…
zach • 2 min read
5 Reasons Channel Managers Don’t Need a Mobile Strategy
5 Reasons Channel Managers Don’t Need a Mobile Strategy
Over the past two years all the buzz in the channel has been about having a mobile strategy. Mobile is the latest in a long line of shiny new things that seem to surface every other year, promising to…
jason • 3 min read
Generate a Few Leads Before Partner Recruitment
Generate a Few Leads Before Partner Recruitment
It’s sort of a chicken and egg question: How do you service leads without partners, and how do you recruit and engage your partners without leads? The fact is you need to be doing both, but there’s pr…
dana • 2 min read