Channel Management Blog

Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.

Apr 8, 2021
Are you ready for PRM?

Over the past decade, companies have increasingly moved to an indirect sales model that relies on channel partners. With this trend, Partner Relationship Management (PRM) solutions have become more common as companies look for efficient ways to connect with their partners and streamline their processes.  But not every company with channel partners benefits from a […]

Channel Management, PRM (Partner Relationship Management)
Mar 25, 2021
Elevate Your Partner Program

No matter where you are in your partner program journey, there is always the opportunity to take your program to the next level. Maybe you just started your channel program, or you are a seasoned channel professional taking on new projects; the tips in this article will allow you to meet your goals faster. Program […]

Channel Management, PRM (Partner Relationship Management)
Mar 18, 2021
4 Partner Program Best Practices that Save Time, Money, and Headache

In our work with partner programs of all sizes and configurations, we have been asked how to accomplish many things within our Partner Relationship Management (PRM) solution. Our experience has revealed a handful of best practices that will help you build a successful channel program and avoid missteps.

Channel Management, PRM (Partner Relationship Management)
Mar 11, 2021
Partner Training Delivery Optimization

Trained partners are successful partners. But what’s the best way to deliver training to your channel partners? Read to find out.

Channel Management, Channeltivity PRM, PRM (Partner Relationship Management)
Mar 4, 2021
HubSpot and Channeltivity PRM Integration Overview

Channeltivity’s HubSpot Edition provides point and click connectivity between your PRM and HubSpot CRM, so your channel team gets all the benefits of a powerful PRM while other stakeholders within your organization get the data they need in the CRM they are accustomed to using.

Channel Management, Channel Marketing, Channel Ops, Deal Registration, PRM (Partner Relationship Management)
Sep 9, 2020
Alcatraz Access Control Chooses Channeltivity to grow their Channel

Alcatraz and Channeltivity have united to help deliver a state-of-the-art channel and training program that fosters partner success. “As a technology-based startup carving out a new space in the security industry for autonomous access control solutions, we knew when it came to managing our dealer network interactions, that the solution had to offer the absolute […]

Channeltivity PRM
Feb 4, 2020
Marketing and the California Consumer Privacy Act (CCPA)

The California Consumer Privacy Act or CCPA is a new law that went into effect on January 1, 2020. It is designed to enhance privacy rights and consumer protection for residents of California, United States. As with GDPR, this new regulation makes significant changes to how channel programs can email partners. Maria Korolov states, writing in […]

Channel Marketing, Partner Portal Management
Jan 22, 2020
5 Strategies to Elevate Your Partner Program in the New Year

With the start of each new year, we reflect on where our partner program is today and what we’d like to achieve in the coming year. At the start of a new decade this seems to take on more gravitas, but while change in the channel is occurring, the strategies that consistently move the needle center around having strong foundational blocks

Channel Management, Channel Marketing
Oct 29, 2019
The 4Ps to Partner Process Automation Readiness

When you’re getting your proverbial ducks in a row to automate your partner process there are four key areas that you must have in place before you begin to implement, or even choose, a Partner Relationship Management (PRM) solution or other automation. The below 4 P’s are the building blocks to any successful program and […]

Channel Marketing, PRM (Partner Relationship Management)
Sep 27, 2019
Effective Partner Training Brings Big Rewards

A strong channel partner training program is key to a successful channel program. This isn’t simply a task you want to check done on and move on. Even your most seasoned partners will need key details and training on your products and solutions to be successful.

Channel Management