Channel Management Blog
Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.
What Is a Self-Service PRM?
A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.
Make Your Channel Recession Proof
A rock-solid channel helps you ride out a recession. Learn to invest in your channel from our veteran partnership experts.

PRM cost: What you may be missing
The cost of a PRM may seem obvious, but the subscription fee is just one of the many expenses involved in purchasing, implementing, and maintaining a PRM.

What Are Partnership OKRs?
Partnership teams are cross-functional, so setting OKRs can be difficult. Learn about five things to consider during annual planning cycles.

6 Reasons Why Partnerships Are Critical During Economic Uncertainty
Partners can introduce you to new prospects and help you take deals over the finish line – even in during economic uncertainty.

5 Key Differences between Sales and Partnerships
Many people assume sales and partnerships have virtually the same function, but there are definite distinctions between the two teams.

Ideal Partner Profile (IPP): Everything you need to know
An Ideal Partner Profile based on understanding your high ROI partners is key to a robust channel partner acquisition and retention strategy

Is it time for a Partner Advisory Council?
A Partner Advisory Council (PAC) is a great way to get channel partners’ unique perspective into your customers, competition, and market.

Channeltivity Completes First SOC 2 Audit with No Exceptions
Channeltivity has successfully completed a System and Organization Controls (SOC) 2 Type I audit for our hosted partner relationship management (PRM) platform.

Out with the Old! – Partner Portal Spring Cleaning
It’s always a good time clean up your partner portal: Three steps to help you rid of outdated content and keep things fresh!
