Blog - PRM (Partner Relationship Management)
PRM (partner relationship management) is the combination of practices and software that help manage your channel partners effectively. Our articles cover the gamut of PRM and focus on how to select and use PRM software to get the most out of your channel program.
Why Channel-Centric Organizations Need PRM Software
On February 11, 2014, our partner Relayware announced the addition of Tim Harmon, formerly of Forrester Research, as their new VP of Customer Success. This is great news not only for our partner, Relayware, but also PRM software (Partner Relationship Management software) in general. Tim’s recent work at Forrester Research focused on the various requirements that partner […]
Release: Partner Agreements, Electronic Signatures & More
The next release of our PRM solution will be going live Thursday, February 6th. View the 2 feature highlight videos and read the details below. Partner Agreements & Electronic Signatures (video) The new Partner Agreements feature allows your Partners to electronically sign legal documents, such as partnership agreements, NDAs etc. right within Channeltivity PRM. Set […]
Release: Partner Manager Report, Custom Field Filters & More
The next release of our PRM solution will be going live Friday, January 10th, 2014. View the feature highlight videos and read the details below. Partner Manager Report (video) The new Partner Manager report in the Partner module shows you exactly which of your internal managers are assigned to which partners and allows you to easily […]
Release: Salesforce.com Field Mapping & More
The next release of our PRM software will be going live Wednesday, December 4th. View the release notes video or read the details below.
Our Channel Partners Are Our Family
As the holidays draw near we often think of our family, gathered around a table enjoying each other’s company, talking about our relationship and thoughts for the future. In many ways, an organization’s partners are just like our families. They can be there in good times and bad, and it is only through good communication […]
The Key to Channel Success: Managing Channel Conflict
Managing channel conflict can be challenging for anyone. But being able to manage it can make a huge difference. A few years ago, my largest partner and I met with my executive team to solve the channel conflict that had plagued me for the last six months. This partner had year over year outperformed themselves. […]
Release: Maintenance Infrastructure Improvements
The next release of our PRM solution will be going live tomorrow Wednesday, November 6th. Most of the improvements are behind the scenes but there are several customer-facing features as well.
The Three Best Practices in Deal Registration Programs
At Channeltivity we work with vendors on a daily basis to help them implement their deal registration program within our PRM system. Time and time again we emphasize that one of the key reasons that a partner will utilize the overall system is to register deals. Therefore, the system and the program must conform to […]
Alligators in the channel?
If a customer has a bad experience, they will tell on average ten people before they get the venom out of their system. The cost of this, one could argue, is equivalent to ten lost deals. This is why companies have made it a priority to manage and measure customer satisfaction through a variety of […]
Integrate your Partner Relationship Management (PRM) System with Salesforce (Video)
Automating the flow of data between your Partner Relationship Management system and CRM is an effective way to create efficiencies both in your channel and throughout your sales organization. It’s therefore not surprising that one of our most popular integrations is the Lead Distribution and Deal Registration link to Salesforce. This plug and play integration built […]