Blog - PRM (Partner Relationship Management)
PRM (partner relationship management) is the combination of practices and software that help manage your channel partners effectively. Our articles cover the gamut of PRM and focus on how to select and use PRM software to get the most out of your channel program.
Release: Tables & Biz Plan Template Editor
Our next release will be going live tomorrow Wednesday, September 4th. View the release notes video or read the details below. Version 4.5.0 Video Walkthrough Get an in-depth explanation of the key changes.
Why are visits to my partner portal down?
A partner portal is built to make the life of the partner easier. A lot of the time a Channel Manager or the person in charge will automatically think, “If I build it, they will come,” and this couldn’t be further from the truth! Your partners have a life of their own, chances are you […]
How much would you pay for a Partner Portal and Partner Relationship Management System?
Rather than give you some hard fast number or some crappy ROI equation showing how revenues increase and costs decrease, etc. with a Partner Portal and Partner Relationship Management solution, I’m going to give you some tools for how to think about most any technology investment.
Release: Embeddable Channel Partner Locator Map
Our next channel partner portal software release will be going live tomorrow Wednesday, August 7th. View the release notes video or read the details below. Version 4.4.9 Video Walkthrough Get a more in-depth explanation of the key changes.
Which way do you go? MDF or Co-Op?
Marketing with your partners is essential to establishing your brand, furthering your reach and of course, obtaining leads. Eventually one of the key issues that arises is how do you fund this type of marketing? Today there are two key ways: Market Development Funds and Co-Op. Both have their pros and cons depending on the […]
Release: MDF Import, Lead & Deal Filters
Our next release will be going live tomorrow Tuesday, July 2nd. View the release notes video or read the details below. Version 4.4.8 Video Walkthrough Get a more in-depth explanation of the key changes.
Build vs. Buy: Why Building an In-House Portal Solution Could Decrease Your IT Department’s Quality of Work
Building an in-house portal solution is something that almost any developer can do with enough manpower and time. In the grand scheme of things, your IT team might contend that they have the smarts and available bandwidth to build a portal solution, yet doing so will bring ups and downs as well as unforeseen challenges. […]
Having a PRM in Place Validates your Partner Program
In today’s world of channel management, when your company does not have a partner portal in place, you are putting yourself at a big disadvantage. With a number of different solutions on the market, a partner portal shows both your active and prospective partners that you are serious about your business objectives – willing to […]
Answering “Where Do I Begin?” When Starting a Channel Partner Program
Building a channel partner program can be one of the most rewarding aspects to a business organization, with potential of driving revenues higher than with your internal sales team. However, it can also be a nightmare without the right strategies, tools and people in place. Here at Channeltivity we specialize in creating a PRM solution […]
A Prettier Partner Portal Won’t Determine Your Channel Program Success
It’s easy to see why one of the most common concerns from people new to the PRM world revolves around the aesthetics of a portal. More often than not it’s the marketing people who are building out the instance, so it comes as no surprise that they are concerned with layout, colors, and where their […]
