Which way do you go? MDF or Co-Op?

Updated March 22, 2023
Published in Channel Management, Channel Marketing Strategy, Channel Success, Indirect Sales Channel, Partner Incentive Programs, Partner Relationship Management System, PRM (Partner Relationship Management), PRM Solution

Channel Marketer ReportMarketing with your partners is essential to establishing your brand, furthering your reach and of course, obtaining leads. Eventually one of the key issues that arises is how do you fund this type of marketing?  Today there are two key ways: Market Development Funds and Co-Op.  Both have their pros and cons depending on the types of partners you are working with and the end goal of the marketing activities.

Check out this article to understand some of the key questions you should be asking yourself as you determine which path you want to go down.


Release: MDF Import, Lead & Deal Filters


Partner Portal Checklist: Your Buying Guide for 2023