Blog - Channel Management
Our articles in the channel management category cover best practices, how-to guides, and expert advice on how to manage a successful channel. Whether you’re just starting out in partnerships or are a long-time channel veteran, we’re sure you’ll find helpful information to further your career.
Make sure to also check out our standalone guide on channel management software.
Gartner says “Tech Sales Has Lost Its Mojo”: Empower Your partners
It’s not news that most B2B buyers are doing their due diligence almost entirely online, long before any sales person enters the picture. As an unfortunate bit of fallout from this change, Gartner research shows how far sales has fallen in buyers’ eyes as a result. In Gartner’s survey, tech buyers rank sales at the […]

In the News: Easing Deal Registration Management
Our customer ForeScout Technologies Inc. was featured with us in TechTarget’s latest article on deal registration software. Deal registration programs have traditionally proven to be a headache for both partners and vendors, but new solutions like Channeltivity’s partner relationship management system simplifies the process. Learn how Channeltivity is changing the deal registration management experience in […]
Partner Recruitment and Onboarding…Best Practices to Consider
Last week, we held a great webcast focused around some of the best practices to consider as you create your partner recruitment and onboarding strategy. (Access the recorded webcast) At this time of the year, every organizations looking at their partner program, the partners they have on board and where they still need some help. Our […]

Selecting a Partner Relationship Management Solution: Don’t Make Time Your Biggest Expense
There are many different variables that come into play when selecting a Partner Relationship Management solution (PRM), or any other solution for that matter. Between the number of different people involved in the buying process, timeline, cost, etc., there are a lot of moving parts. Now, obviously the major obstacle to overcome in all buying cycles is […]

Channel Partner Recruitment and Onboarding Made Easy with PRM Software
As with any process, channel management is easier with the right systems to support your efforts. With PRM software, you can make the entire recruitment and onboarding process easy to understand, measurable, and manageable. In our best practices section within our Support site, we outlined a few key things you should think about as you […]

Process and Data – Managing Your Channel With PRM Software
In two articles I have read recently, both point to the fact that process and data (accurate and available data, that is) along with dedicated PRM software are essential to properly managing your channel and seeing it succeed. So, why are these critical topics for managing today’s channel? The primary reason is that the channel […]

Why Channel-Centric Organizations Need PRM Software
On February 11, 2014, our partner Relayware announced the addition of Tim Harmon, formerly of Forrester Research, as their new VP of Customer Success. This is great news not only for our partner, Relayware, but also PRM software (Partner Relationship Management software) in general. Tim’s recent work at Forrester Research focused on the various requirements that partner […]

Release: Partner Agreements, Electronic Signatures & More
The next release of our PRM solution will be going live Thursday, February 6th. View the 2 feature highlight videos and read the details below. Partner Agreements & Electronic Signatures (video) The new Partner Agreements feature allows your Partners to electronically sign legal documents, such as partnership agreements, NDAs etc. right within Channeltivity PRM. Set […]
Webcast on January 23rd: New Trends in 2014 to Engage Your Channel
In late 2013, Channeltivity surveyed a variety of vendors to see how they are interacting with their channel. In this webcast series, we will review the results and explore best practices and technologies that you can use to be successful with the channel in 2014. In this first webcast, we will discuss how vendors are […]
Release: Partner Manager Report, Custom Field Filters & More
The next release of our PRM solution will be going live Friday, January 10th, 2014. View the feature highlight videos and read the details below. Partner Manager Report (video) The new Partner Manager report in the Partner module shows you exactly which of your internal managers are assigned to which partners and allows you to easily […]