Blog - Channel Management

Our articles in the channel management category cover best practices, how-to guides, and expert advice on how to manage a successful channel. Whether you’re just starting out in partnerships or are a long-time channel veteran, we’re sure you’ll find helpful information to further your career.

Make sure to also check out our standalone guide on channel management software.

Mar 4, 2021
HubSpot and Channeltivity PRM Integration Overview

Channeltivity’s HubSpot Edition provides point and click connectivity between your PRM and HubSpot CRM, so your channel team gets all the benefits of a powerful PRM while other stakeholders within your organization get the data they need in the CRM they are accustomed to using.

Channel Management, Channel Marketing, Channel Ops, Deal Registration, PRM (Partner Relationship Management)
Jan 22, 2020
5 Strategies to Elevate Your Partner Program in the New Year

With the start of each new year, we reflect on where our partner program is today and what we’d like to achieve in the coming year. At the start of a new decade this seems to take on more gravitas, but while change in the channel is occurring, the strategies that consistently move the needle center around having strong foundational blocks

Channel Management, Channel Marketing
Sep 27, 2019
Effective Partner Training Brings Big Rewards

A strong channel partner training program is key to a successful channel program. This isn’t simply a task you want to check done on and move on. Even your most seasoned partners will need key details and training on your products and solutions to be successful.

Channel Management
Sep 17, 2019
Edgeworth Security selects Channeltivity as their Channel Partner Management Solution

Charlotte, North Carolina, – September 17, 2019 – Channeltivity, a global leader in Partner Relationship Management (PRM) software solutions, today announces that Edgeworth Security, a video monitoring solutions company using artificial intelligence, machine learning, military-grade analytics, and cyber intelligence techniques to transform the security industry, has selected Channeltivity to provide their PRM solution in support of their […]

Channel Management
Sep 5, 2019
Get Your Partner Portal Home Page Right: 4 Ways To Keep Partners Coming Back

Channel Consultancy AchieveUnite recently posted an article on their blog laying out the importance of your partner portal home page to your partner’s success, including 4 specific ways to keep partners logging in. The article also includes samples of both an effective and poor portal to use as inspiration for laying out yours. It also […]

Channel Management, Partner Portal Management
May 7, 2019
Channeltivity Announces Channel Champions Series

Celebrates Expertise and Success in the Channel Charlotte, North Carolina, – May 7, 2019 – Channeltivity, a global leader in Partner Relationship Management (PRM) software solutions, today announced their Channel Champion interview series, designed to highlight high achieving channel professionals within the technology industry. “With over 30,000+ channel professionals in the Channeltivity ecosystem, we have the pleasure […]

Channel Management
Apr 4, 2019
Channeltivity Customers Named ‘5 Star Partner Program’ by CRN

CRN, a leading publication focused on the IT channel, has announced their 2019 Partner Program Guide, and Channeltivity is proud to congratulate 7 of our customers for being selected as a 5-Star Partner Program. The 2019 5-star ratings are based on a program’s investments in program offerings, partner profitability, partner training, education and support, marketing […]

Channel Management
Feb 4, 2019
Channeltivity Releases HubSpot CRM Edition

Charlotte, North Carolina, – February 4, 2019 – Channeltivity, a global leader in Partner Relationship Management (PRM) software solutions, today announced the release of the Channeltivity HubSpot edition, enabling organizations that depend on HubSpot CRM to seamlessly access their Channeltivity partner channel data without ever leaving HubSpot. With the newly released Channeltivity HubSpot Edition, Channel Managers can […]

Channel Management, PRM (Partner Relationship Management)
Nov 7, 2018
Channeltivity Named A ‘Strong Performer’ in PRM Report by Independent Research Firm

Charlotte, North Carolina, – November 7, 2018 – Channeltivity, a global leader in Partner Relationship Management software solutions, today announced that the company has been named a “Strong Performer” in the October 2018 report, “The Forrester Wave™: Partner Relationship Management, Q4 2018,” by Jay McBain at Forrester Research, Inc.[1] For this report, Forrester evaluates companies based on […]

Channel Management, PRM (Partner Relationship Management)
Jul 27, 2018
In the News: Thoughtonomy Launches New Partner Portal to Support Enhanced Channel Program

Posted July 27, 2018, on Channel Marketer Report: Thoughtonomy, a leading intelligent automation platform provider, has launched a new partner portal to support its enhanced channel program. The portal, which is built on the Channeltivity partner relationship management software platform, is a key component of the company’s shift toward a 100% indirect sales model. In February, Thoughtonomy announced that, […]

Channel Management, Partner Portal Management