Blog - PRM (Partner Relationship Management)
PRM (partner relationship management) is the combination of practices and software that help manage your channel partners effectively. Our articles cover the gamut of PRM and focus on how to select and use PRM software to get the most out of your channel program.
Is Your Channel Too Much to Handle?
With the growth of the channel in the upcoming years, businesses need to build up their channel programs and establish partnerships to drive indirect sales. The challenge that most vendors face is how to accommodate and maintain the larger networks of partnerships and communication across the expanding channel. Many successful businesses have implemented a Partner Relationship Management (PRM) system to manage their complex ecosystem of partnerships and continue the flow of communication. As the channel grows, businesses will need to develop a strong channel presence to be successful.
Channeltivity Partners with Relayware to Drive Channel Best Practices
Building a successful reseller channel and continuing to grow it and dial up its performance requires planning, disciplined execution and constant analysis. One of the greatest thinkers of our time Buckminster Fuller, once said, “If you want to change people’s behaviors, don’t bother teaching them. Provide them the tools, the use of which will cause […]
ROI in PRM Software…on the level!
How do you show the Return on Investment of PRM? Here are some of my thoughts…