Blog - Channeltivity PRM

Channeltivity’s PRM software makes channel management easy. This category contains posts about our partner relationship management solution, including product news, release notes and more.

Jul 28, 2025
The Dangers of Bad CRM Data

Bad CRM data has troubling ripple effects, from wasted partner marketing dollars to inaccurate forecasts to partners chasing dead leads. Here’s how to clean yours up and keep it clean.

Channel Management, Channeltivity PRM, PRM (Partner Relationship Management)
Jun 30, 2025
How Are People Actually Using AI in Their Partner Programs?

Learn about 7 use cases for AI in partner programs, with real-life anecdotes straight from teams testing, iterating, and learning what works.

Channel Management, Channeltivity PRM, Partner Engagement, Partner Portal Management, PRM (Partner Relationship Management)
Jul 11, 2024
Partner Relationship Management (PRM) Definition?

Learn the definition of Partner Relationship Management (PRM) software, how it differs from CRM, and how it’s essential for channel success.

Channel Management, Channeltivity PRM, PRM (Partner Relationship Management)
Feb 14, 2024
Channeltivity 2024 SOC 2 Type II Audit Shows No Exceptions

Channeltivity’s 2024 SOC 2 Type II audit demonstrates a continued commitment to the highest standards of information security and privacy.

Channeltivity PRM
Feb 2, 2023
Channeltivity SOC 2 Type II Audit Shows No Exceptions

The PRM company’s first SOC 2 Type II audit demonstrates Channeltivity’s commitment to the highest standards of information security and privacy.

Channeltivity PRM
Apr 28, 2022
Channeltivity Completes First SOC 2 Audit with No Exceptions

Channeltivity has successfully completed a System and Organization Controls (SOC) 2 Type I audit for our hosted partner relationship management (PRM) platform.

Channeltivity PRM, PRM (Partner Relationship Management)
Oct 28, 2021
Channeltivity becomes HubSpot App Partner with a Certified Integration

Charlotte, NC – Today, Channeltivity announced that it has joined HubSpot’s App Partner Program with a certified integration for its flagship Channeltivity Partner Relationship Management (PRM) solution. HubSpot, a leading customer relationship management (CRM) platform, works hand-in-hand with App Partners like Channeltivity to help grow their business through extending the product value of their apps, […]

Channeltivity PRM
Jun 10, 2021
Balancing Functionality and Aesthetics in Your PRM Portal

“Design is a balance between form and function….it takes two.” – Seesaw Getting the most from your Partner Relationship Management (PRM) solution involves balancing portal functionality and aesthetics. The primary goal of your PRM portal should be functional, but the aesthetics of your portal also play a vital role in keeping your partner program cohesive […]

Channeltivity PRM, PRM (Partner Relationship Management)
Mar 11, 2021
Partner Training Delivery Optimization

Trained partners are successful partners. But what’s the best way to deliver training to your channel partners? Read to find out.

Channel Management, Channeltivity PRM, PRM (Partner Relationship Management)
Sep 9, 2020
Alcatraz Access Control Chooses Channeltivity to grow their Channel

Alcatraz and Channeltivity have united to help deliver a state-of-the-art channel and training program that fosters partner success. “As a technology-based startup carving out a new space in the security industry for autonomous access control solutions, we knew when it came to managing our dealer network interactions, that the solution had to offer the absolute […]

Channeltivity PRM