Blog - Channel Management
Our articles in the channel management category cover best practices, how-to guides, and expert advice on how to manage a successful channel. Whether you’re just starting out in partnerships or are a long-time channel veteran, we’re sure you’ll find helpful information to further your career.
Make sure to also check out our standalone guide on channel management software.
Build vs. Buy: Why Building an In-House Portal Solution Could Decrease Your IT Department’s Quality of Work
Building an in-house portal solution is something that almost any developer can do with enough manpower and time. In the grand scheme of things, your IT team might contend that they have the smarts and available bandwidth to build a portal solution, yet doing so will bring ups and downs as well as unforeseen challenges. […]
Why The Browser is the Ultimate Integrator
Technology has come a long way over the last couple of decades. With an ever-increasing number of vendors that provide their solution on the cloud, it is easier than ever to create the most cost-effective solution for your company. It is no longer necessary, and oftentimes inefficient, to go with just one vendor for all […]
Having a PRM in Place Validates your Partner Program
In today’s world of channel management, when your company does not have a partner portal in place, you are putting yourself at a big disadvantage. With a number of different solutions on the market, a partner portal shows both your active and prospective partners that you are serious about your business objectives – willing to […]
Are You Doing Enough to Motivate Your Partners?
In the channel world, it can be a difficult task to continuously keep partners engaged and motivated to sell your product. Yet, while this can be a challenge from time to time, there are actions you can take to increase the motivation of your partners as well as your visibility into their activities.
Business Planning for Planning Channel Success
Winston Churchill once said, “He who fails to plan is planning to fail.” Without a proper business plan in place, how do we know what to expect in our channel? What will we subsequently have to compare for future reference? Failing to create a distinct business plan with your channel partners leaves them with little […]
Answering “Where Do I Begin?” When Starting a Channel Partner Program
Building a channel partner program can be one of the most rewarding aspects to a business organization, with potential of driving revenues higher than with your internal sales team. However, it can also be a nightmare without the right strategies, tools and people in place. Here at Channeltivity we specialize in creating a PRM solution […]
A Prettier Partner Portal Won’t Determine Your Channel Program Success
It’s easy to see why one of the most common concerns from people new to the PRM world revolves around the aesthetics of a portal. More often than not it’s the marketing people who are building out the instance, so it comes as no surprise that they are concerned with layout, colors, and where their […]
How Do I Know If It’s Time for Deal Registration Integration Into My CRM?
During almost every demo I do for someone here at Channeltivity, I get a question regarding what CRM integrations we offer. Managing channel partners who are unable to access your CRM makes it more difficult to track every move they make. Integrations into software like Salesforce give us the opportunity to monitor the actions of […]
Leverage Your Channel Partner’s Social Network
Vendors often assume channel partners aren’t taking advantage of social media. But spend a few minutes on LinkedIn or Twitter and you’ll see most companies, no matter how small, are spending some time on social networks. And so are their – and your – customers. Social networks are opt-in and exist more on trust than […]
How to Make Rain in the Cloud
In terms of channel management, the cloud creates new waves in the vendor-partner relationship that can capsize profitability. The old ways of operating aren’t cutting it anymore. Now anyone can go to Amazon and just buy some space in the cloud – but then what? How does that become an offering? How do you create […]
