6 PRM Landmines to Avoid in your Partner Program

Over the years we have worked with partner programs of all sizes and configurations, and have been asked how to accomplish a multitude of things within our …

Published March 22, 2017

What Does a Hamster Have to do with Good Partner Content?

Channel content creation is often the Achilles heel of a partner program. Providing partners the right content is a key program foundation piece, but partner content needs …

Published February 26, 2017

What’s My ROI on Partner Relationship Management?

We’ve seen that a vast majority of technology companies today want to drive revenue through the addition of an indirect channel. When they begin to create their channel …

Published February 7, 2017

Hello 2017: 4 Considerations for a Successful New Channel Year

By: Raegan Wilson 2017 brings the opportunity to set goals and reflect on the accomplishments of the previous year. How did your program perform in 2016? What …

Published January 23, 2017

What are Marketing Development Funds, or MDF?

MDF, marketing development funds, are used by vendors in an indirect sales channel to help their partners pay for the marketing materials and activities necessary to sell …

Published January 18, 2017

Your Partner Portal is not a Website

One in every twenty or so prospects we come across puts a significant amount of weight in their decision making on making sure that their partner portal …

Published October 18, 2016

It’s as Easy as Click to Contract Management

Lauren Robinette had a goal to bring on 250 new partners for Samsung. The channel professional, named one of the top 2015 Channel Chiefs, had only six …

Published September 8, 2016

How to Boost Partner Engagement with Event Based Email

New partners are usually pretty engaged. When they first start working with you, they’ve got new products to promote and new opportunities to pursue. Hopefully you’ve done …

Published August 15, 2016

Aligning Channel Management Strategy with Corporate Strategy

Does your channel management partner portfolio reflect the larger goals of your company? With the demands of day-to-day responsibilities it’s easy to lose sight of the big …

Published August 9, 2016

Better Partner Management=Better Channel Performance

In the Summer Issue of The Partner Channel Magazine, Dana Citron, VP of Marketing at Channeltivity, contributes the article titled ‘Better Partner Management=Better Channel Performance.’ In it she discusses how Partner …

Published July 27, 2016