Channel Management Blog

Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.

Apr 13, 2018
Are You Ready for a Channel Program? Channel Reboot?

Indirect channel programs can be a way to grow revenue and expand into new markets, but it’s not something to jump into without a clear strategy. Are you ready to start a channel program? Did you have a struggling channel program that needs a reboot? Here are 6 indicators that you are ready for a […]

Channel Management, Channel Marketing Strategy, Channel Success
Feb 9, 2018
3 Strategies to Find the Right Channel Partners

Having the right channel partner program starts with getting the right partners and then making sure you really understand their business requirements and priorities. Have a Robust Partner Profile The best way to get the right partners is to make sure you have a well-defined idea of your ideal channel partner, and then vet prospective […]

Partner Recruiting, Partner Relationships
Jan 16, 2018
Supercharge Your Partner Success with 3 Key Changes

The beginning of a new year traditionally means a strategic review of organizational goals and metrics. Regardless of how established your channel program is, there are always opportunities for improvement that will help to supercharge your partner success throughout the year.

Channel Management, Channel Success
Oct 10, 2017
Portal Prep: 3 Keys to a Smooth Partner Portal Launch

Implementing a new partner portal can seem like a daunting task. Over the past 14 years, we have helped hundreds of companies launch their partner program on Channeltivity and have learned what makes an implementation successful. Here are the 3 keys you need to get ensure your partner portal launch goes smoothly. No matter the […]

Channel Management, Partner Portal Software
Aug 16, 2017
Don’t Over Commit! Your Partners Will Thank You

Over the years I have read/created/responded to 100s of PRM RFPs. I have seen every requirement and some pretty crazy partner program requests. Just like with our children, we often want to give our partners everything under the sun. We want to provide partners the most qualified leads, the best marketing programs, the easiest systems […]

Channel Success
Jul 10, 2017
Should you Break up with your Partners? 4 Indicators it is Time to Say Goodbye

  They say breaking up is hard to do, it can be even harder when you have put time and resources into recruiting your channel. Recruiting partners is an essential part of every channel program and a hard thing to get perfect right out of the gate. It takes time to hone in on the […]

Channel Management, Partner Recruiting, Partner Relationships
Jun 27, 2017
Top Channel Partner Recruitment Considerations for Success

Channel partner recruitment is a critical component of any successful channel program, and it starts with a shift away from thinking of it as a launch activity. Good reseller recruitment starts with a well thought out and tested process. When your program is new, you need to start with some assumptions regarding what your ideal […]

Partner Recruiting
May 17, 2017
The Salesforce.com Admin Guide to PRM

Your channel team has told you they need a tool to support partners and it needs to integrate with your Salesforce.com implementation. As the Salesforce Administrator for your company, you need to be included in this decision. Having a Partner Relationship Management solution (PRM) seamlessly integrate with your Salesforce implementation is critical to a channel […]

PRM (Partner Relationship Management)
May 11, 2017
Creating A Kick Butt Partner Recruitment Process

Partner recruitment is a critical component of any successful channel program, and it starts with a shift away from thinking of partner recruitment as a launch activity. Good recruitment starts with a well thought out and tested recruitment process.  When your program is new, you need to start with some assumptions regarding what your ideal […]

Partner Recruiting
Mar 28, 2017
3 Partner Training Misconceptions

Today, we’re going to clear up three common misconceptions that get in the way of creating an effective partner training program. Effective training is at the core of partner success. The key to that success is knowing what type of training partners need and the most efficient way to deliver it. Let’s start by clearing […]

Channel Management, Channel Success, Indirect Sales Channel, Partner Lifecycle