What is PRM or Partner Relationship Management?

On this blog we often talk about how to optimize your channel success with a Partner Relationship Management, or PRM tool like Channeltivity, but we wanted to take …

Published July 11, 2016

Your Channel Program isn’t the Field of Dreams

Forget ‘If you build it, they will come.’ It simply isn’t true. We’ve talked before about the importance of a strong recruitment process. But the process of …

Published June 7, 2016

How to Ramp up More Partners Faster, Pt. 2

Finding the right partners, getting them signed on – and doing it quickly and effectively – is critical to successfully launching the channel.  We’ve worked closely with …

Published June 1, 2016

How to Ramp Up More Partners Faster, Part 1

If you’re looking to accelerate your recruiting and partner on-boarding processes, you can learn a lot from Lauren Robinette, Channel Rockstar and a business development professional in high …

Published May 11, 2016

CEOs: Don’t Make this Mistake when Launching Your Channel

In the last six years I’ve been running Channeltivity, I’ve had the pleasure of talking to or doing business with hundreds of channel professionals. Through those conversations, …

Published April 12, 2016

Don’t Play ‘Would You Rather’ with your PRM Solution

It’s a popular game with the grade-school set: “Would you rather eat 25 lemons or a fish head?” In “Would You Rather,” you have to choose between …

Published February 29, 2016

eBook: 9 Important Questions to Ask Before Selecting a PRM Solution

Partner Relationship Management software is a critical tool for effective channel management, partner success and revenue growth. There’s a lot riding on the success of your channel, …

Published January 7, 2016

How to Get the Budget for Better Channel Management

The ability to make the case for investment in the channel is a key skill for any channel manager. It’s critical that you become fluent at explaining …

Published October 2, 2015

Don’t Select a New Channel Partner Without Reading This

Here’s a question to think about before you invest in a new channel partner: who else are they working with? A prospective partner’s current vendor list can …

Published July 14, 2015

CRM Software Blog: Improve Access to the End Customer

Channeltivity’s article, Three Ways to Get More Access to the End Customer was recently published on http://www.crmsoftwareblog.com. Click through to read how selling via channel management means less direct contact …

Published June 15, 2015