Blog - PRM (Partner Relationship Management)
PRM (partner relationship management) is the combination of practices and software that help manage your channel partners effectively. Our articles cover the gamut of PRM and focus on how to select and use PRM software to get the most out of your channel program.
Partner Portal Checklist: Your Buying Guide for 2025
Purchasing a partner portal is a big decision, but our checklist makes it easy to ensure your channel program is properly supported.
How to Pull Off a Successful PRM Launch
Your PRM launch doesn’t have to be stressful. Learn how to prepare in this step-by-step guide with tips from folks who’ve done it before.
The Must-Have ROI of PRM
With 64% of sales going through the channel, a PRM solution has become as fundamental a business tool requirement as your accounting or CRM solution. Can you run a channel without one? For a time maybe, but the opportunity costs add up quickly. Don’t Manage a Process, Manage your Growth As any channel manager will […]
Inheriting a Partner Program: Advice From 7 Experts
Did you just inherit a partner program? Take it to the next level with advice from 7 experts who have done it before.
When Is It Time To Switch Your PRM?
Itching to switch your PRM? Use our four key questions to assess whether switching PRMs is the right move for your channel partner program.
How to Do a Partner Program Audit
Audit your partner program to level up your channel and create sustained growth in tough economic environments.
What Is a Self-Service PRM?
A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.
PRM cost: What you may be missing
The cost of a PRM may seem obvious, but the subscription fee is just one of the many expenses involved in purchasing, implementing, and maintaining a PRM.
Channeltivity Completes First SOC 2 Audit with No Exceptions
Channeltivity has successfully completed a System and Organization Controls (SOC) 2 Type I audit for our hosted partner relationship management (PRM) platform.
Partner Portal Usage: How do I increase it?
Learn six ways to increase partner portal usage from channel expert Raegan Wilson
