Blog - Channel Management
Our articles in the channel management category cover best practices, how-to guides, and expert advice on how to manage a successful channel. Whether you’re just starting out in partnerships or are a long-time channel veteran, we’re sure you’ll find helpful information to further your career.
Make sure to also check out our standalone guide on channel management software.
Partner Relationship Management (PRM) Definition?
Learn the definition of Partner Relationship Management (PRM) software, how it differs from CRM, and how it’s essential for channel success.
Your Partner Portal is not a Website
Beyond colors, logos and branding, your partner portal has a different purpose and should not look like your website. Read on to learn why.
Global Channel Management Optimization
Thinking about global expansion? Optimize global channel management to leverage local expertise, get exposure to prospects, and close deals.
What Is a Partner Business Plan, and How Do You Create One?
Partner business plans get and keep your partners on track. Read on to learn what goes into a comprehensive plan to grow your channel.
4 Universal Partnership Team Roles in High-Tech Channels
Building out your partnership team? Here are four critical roles to recruit for and how to accelerate a new partnership hire’s time to value.
New Channel Partner Manager? Here’s How to Excel in 6 Ways
What does a stand-out channel partner manager do? Learn 6 things excellent partner managers have in common and how to adopt them yourself.
6 Types of Channel Partners: When Each Is a Good Fit
Universal definitions for common types of channel partners along with the pros and cons of each and expert advice.
How to Ace Referral Management in 5 Steps
Learn five steps to streamline your referral management with tips from five experienced partner professionals.
What are Marketing Development Funds, or MDF?
Learn how to leverage Marketing development funds (MDF) to drive channel partner marketing efforts and increase lead flow.
What You Need to Launch a Channel Program
What, exactly, do you need to do to launch a channel program? Learn 6 critical elements to prepare in this post.
