Blog - Channel Management
Our articles in the channel management category cover best practices, how-to guides, and expert advice on how to manage a successful channel. Whether you’re just starting out in partnerships or are a long-time channel veteran, we’re sure you’ll find helpful information to further your career.
Make sure to also check out our standalone guide on channel management software.
The Dangers of Bad CRM Data
Bad CRM data has troubling ripple effects, from wasted partner marketing dollars to inaccurate forecasts to partners chasing dead leads. Here’s how to clean yours up and keep it clean.
How Are People Actually Using AI in Their Partner Programs?
Learn about 7 use cases for AI in partner programs, with real-life anecdotes straight from teams testing, iterating, and learning what works.
How to Make Sure Internal Folks Understand the Value of the Channel
Partnership teams often have to fight tooth and nail to get budget, resources, and recognition. Here are five ways to prove the value of the channel.
Partner Program Tweaks For an Outsized Impact On Your Channel Program
Learn why it’s critical to keep enhancing your partner program and tips for how to do it from people who’ve scaled partner programs before.
Transitioning to Partnerships: Why and How to Make the Switch
Understand why transitioning to partnerships can be beneficial to your career and what you really need to know if you want to be successful.
What Makes a Great Channel Partner
Learn what channel partners bring to the table and what to look for as you build your channel partner program.
The Partner Enablement Manager: Why They Are Important & What They Do
Learn why the partner enablement manager role is critical, what the best have in common, and what good enablement looks like.
Channel Conflict: A Complete Guide
Learn about the types of channel conflict, how to avoid those situations, and strategies to overcome conflict when it arises.
What is Partner Enablement and How to Do It Well
Learn what partner enablement is and five best practices for organizing and executing a top-notch enablement program.
Partner Relationship Management (PRM) Definition?
Learn the definition of Partner Relationship Management (PRM) software, how it differs from CRM, and how it’s essential for channel success.
