Channel Management Blog

Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.

Oct 2, 2015
Partner Relationship Management Budgets: Get the Funds You Need

The ability to get budget for partner relationship management software is a key skill for any channel decision maker. Here are three tips to get your channel program the funds for the tools it needs. Communicate Channel Needs Clearly During the partner relationship management budgeting process, it’s critical that you become fluent at explaining in […]

Channel Management, Channel Success, PRM (Partner Relationship Management)
Aug 26, 2015
Generate a Few Leads Before Partner Recruitment

It’s sort of a chicken and egg question: How do you service leads without partners, and how do you recruit and engage your partners without leads? The fact is you need to be doing both, but there’s probably more risk in starting with partner recruitment. Understand how it looks from the partner’s point of view. Having […]

Channel Marketing Strategy, Channel Success, Lead Distribution, Partner Recruiting
Sep 23, 2014
Channel Management ROI

Everyone wants to maximize the channel management ROI. Channel management software, increasingly known as partner relationship management (PRM) software, is tightly intertwined with CRM, but delivers the specific requirements needed to run a successful channel program. Listen to Jason Jacobs, CEO of Channeltivity, discuss Channel Management ROI and how “the only thing that creates value […]

Channel Management, Channel Success, Partner Relationship Management System, PRM (Partner Relationship Management), PRM Solution
Sep 4, 2014
PRM Best Practices: Increasing Partner Engagement with a Partner Portal

Increasing partner engagement is an ongoing effort theme in many channel programs. In this article, we’ll explore key strategies to increase engagement across your partner base. This is the first in our series of blog posts that will dive into best practices around specific aspects of partner relationship management.  Next will be Deal Registration. Keys […]

Channel Management, Channel Success, Deal Registration, Partner Relationships, PRM (Partner Relationship Management)
Jun 27, 2014
In the News: Easing Deal Registration Management

Our customer ForeScout Technologies Inc. was featured with us in TechTarget’s latest article on deal registration software. Deal registration programs have traditionally proven to be a headache for both partners and vendors, but new solutions like Channeltivity’s partner relationship management system simplifies the process. Learn how Channeltivity is changing the deal registration management experience in […]

Deal Registration, Partner Relationships
Apr 27, 2012
The Truth about the Magic Hockey Stick

It looks so nice on the channel partner revenue graph — a line inclines gradually for a year or so, and then makes a sharp upward turn, the shape of a hockey stick. Everyone thinks their indirect sales program is different, that wild success is inevitable—just get some partners and launch. But the fact is, […]

Channel Marketing Strategy, Channel Success, Indirect Sales Channel, Our PRM Product
Apr 3, 2012
FAQs About Partner Relationship Management (PRM)

Launching an indirect channel sales program is exciting, but I can tell by the questions I get from customers that this is an area that’s regularly underestimated in terms of planning and resources required. Here are some of the most common questions we hear as people embark on their partner relationship management journey and answers […]

Channel Success, Our PRM Product, PRM (Partner Relationship Management)
Mar 28, 2012
How to Minimize Indirect Sales Channel Conflict

Notice the title isn’t “How to Prevent Indirect Sales Channel Conflict.”  That’s because, unfortunately, conflict within a partner program is pretty much unavoidable. But accepting that on the front end makes it a lot easier to mitigate the negative effects. So the question then becomes, “How will you manage and minimize conflict within your channel […]

Channel Management, Channel Success, Indirect Sales Channel, PRM (Partner Relationship Management)
Mar 13, 2012
The Beauty of the “Ready, Aim, Fire” Approach to Building Your Channel

This bounces off the post we wrote last week, where we explained the three things to consider before shopping for a channel solution. Not getting ready before moving to the “aim” and “fire” phases may be the most common reason for the failure of an indirect channel marketing strategy. You can invest the time now […]

Channel Management, Channel Marketing Strategy, Channel Success, Indirect Sales Channel
Mar 6, 2012
Three Things to Consider Before Shopping for a Channel Management Solution

Partner relationship management software can’t build your indirect sales channel by itself. It is, however, a very powerful tool to include in your detailed and thorough plan. So before you go looking for a channel solution, make sure you’re investing your resources wisely. Here are three key questions to ask yourself before you begin shopping: […]

Channel Management, Channel Success, PRM (Partner Relationship Management)