Channel Management ROI

Updated April 15, 2023
Published in Channel Management, Channel Success, Partner Relationship Management System, PRM (Partner Relationship Management), PRM Solution

Everyone wants to maximize the channel management ROI.

Channel management software, increasingly known as partner relationship management (PRM) software, is tightly intertwined with CRM, but delivers the specific requirements needed to run a successful channel program.

Listen to Jason Jacobs, CEO of Channeltivity, discuss Channel Management ROI and how “the only thing that creates value in an organization is good decisions”.

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In this Podcast on Channel Management ROI

Many will say channel management has gotten short-shift in the software field where management of reps using CRM systems gets most of the attention. And yet, the management of these channel partners is increasingly important in an increasingly in-personal world. SLMA Radio host Jim Obermayer interviews Channeltivity CEO Jason Jacobs as they discuss PRM and channel management ROI. 

About Jason Jacobs

Jason Jacobs is a serial entrepreneur, visionary leader and seasoned high growth startup CEO specializing in launching technology and technology enabled services companies. Founder and President of The Verge Group, a consultancy that Identifies Potential and Accelerates Results in early stage companies, Jason focuses on Emergent Strategy and Agile Organization Practices for high growth and restarting growth. Jason has assembled a team of some of the best business minds in the world in areas of Strategy, Top Management Team Dynamics, Organizational Performance, Organization Network Analysis, Information Technology and Seed/Venture Finance. Jason is an active board member of Entrepreneurs Organization, a global organization of over 7500 business owners representing the top 4% of businesses worldwide.

About Channeltivity

Channeltivity is a user-friendly channel management solution with a strong ROI, due to deep functionality that aligns with best practices, fast implementation and low ongoing management costs (read more about PRM costs). Companies around the world trust Channeltivity to foster successful partner relationships and make channel management easy.


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