Creating A Kick Butt Partner Recruitment Process

Partner recruitment is a critical component of any successful channel program, and it starts with a shift away from thinking of partner recruitment as a launch activity. …

Published May 11, 2017

What Does a Hamster Have to do with Good Partner Content?

Channel content creation is often the Achilles heel of a partner program. Providing partners the right content is a key program foundation piece, but partner content needs …

Published February 26, 2017

What’s My ROI on Partner Relationship Management?

We’ve seen that a vast majority of technology companies today want to drive revenue through the addition of an indirect channel. When they begin to create their channel …

Published February 7, 2017

Better Partner Management=Better Channel Performance

In the Summer Issue of The Partner Channel Magazine, Dana Citron, VP of Marketing at Channeltivity, contributes the article titled ‘Better Partner Management=Better Channel Performance.’ In it she discusses how Partner …

Published July 27, 2016

What is PRM or Partner Relationship Management?

On this blog we often talk about how to optimize your channel success with a Partner Relationship Management, or PRM tool like Channeltivity, but we wanted to take …

Published July 11, 2016

Still Using your CRM to Manage Channel Sales?

CRM programs like Salesforce.com should serve as the system of record for your company, but trying to create a makeshift partner management (PRM) tool with something designed …

Published February 11, 2016

eBook: 9 Important Questions to Ask Before Selecting a PRM Solution

Partner Relationship Management software is a critical tool for effective channel management, partner success and revenue growth. There’s a lot riding on the success of your channel, …

Published January 7, 2016

Effective Partner Recruitment How To:Part 1

Recruiting the right partners is a critical component to any successful channel program, and it starts with a shift away from thinking of partner recruitment as a …

Published November 12, 2015

How to Get the Budget for Better Channel Management

The ability to make the case for investment in the channel is a key skill for any channel manager. It’s critical that you become fluent at explaining …

Published October 2, 2015

Generate a Few Leads Before Partner Recruitment

It’s sort of a chicken and egg question: How do you service leads without partners, and how do you engage your partners without leads? The fact is …

Published August 26, 2015