Channel Management Blog
Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.
Top Channel Partner Recruitment Considerations for Success
Channel partner recruitment is a critical component of any successful channel program, and it starts with a shift away from thinking of it as a launch activity. Good reseller recruitment starts with a well thought out and tested process. When your program is new, you need to start with some assumptions regarding what your ideal […]
The Salesforce.com Admin Guide to PRM
Your channel team has told you they need a tool to support partners and it needs to integrate with your Salesforce.com implementation. As the Salesforce Administrator for your company, you need to be included in this decision. Having a Partner Relationship Management solution (PRM) seamlessly integrate with your Salesforce implementation is critical to a channel […]
Creating A Kick Butt Partner Recruitment Process
Partner recruitment is a critical component of any successful channel program, and it starts with a shift away from thinking of partner recruitment as a launch activity. Good recruitment starts with a well thought out and tested recruitment process. When your program is new, you need to start with some assumptions regarding what your ideal […]
What Does a Hamster Have to do with Good Partner Content?
Channel content creation is often the Achilles heel of a partner program. Providing partners the right content is a key program foundation piece, but partner content needs to be just that; PARTNER CONTENT. Partners need content focused on helping them understand and sell your solutions. When creating content put yourself in your partners’ shoes. Think […]
What’s My ROI on Partner Relationship Management?
We’ve seen that a vast majority of technology companies today want to drive revenue through the addition of an indirect channel. When they begin to create their channel strategy, they realize they will need technology to support their channel. But do they use excel and other resident software? Manage it within their CRM, or select a […]
Better Partner Management=Better Channel Performance
In the Summer Issue of The Partner Channel Magazine, Dana Citron, VP of Marketing at Channeltivity, contributes the article titled ‘Better Partner Management=Better Channel Performance.’ In it she discusses how Partner Relationship Management (PRM) software can help enable channel partners and improve channel performance by delivering visibility and influence. Click here to read the full Partner Channel Magazine article. […]
Partner Relationship Management (PRM) Definition?
On this blog we often talk about how to optimize your channel success with Partner Relationship Management software, or PRM, like Channeltivity, but we wanted to take a step back and really define what PRM is and how it differs from other tools, including the common mix of spreadsheets and CRM that early programs often […]
Still Using your CRM to Manage Channel Sales?
CRM programs like Salesforce.com should serve as the system of record for your company, but trying to create a makeshift partner management (PRM) tool with something designed for direct sales management will only create frustration and perpetuate an ineffective process. It’s going to run sub-optimally and performance will be limited. Here’s why: Partners and customers […]
eBook: 9 Important Questions to Ask Before Selecting a PRM Solution
Partner Relationship Management software is a critical tool for effective channel management, partner success and revenue growth. There’s a lot riding on the success of your channel, so make sure you thoroughly vet any PRM solution. Download this eBook to review the 9 most important questions to ask when reviewing PRM solutions–and what to understand […]
Effective Partner Recruitment How To:Part 1
Effectively recruiting the right partners is a critical component to any successful channel program, and it starts with a shift away from thinking of partner recruitment as a launch activity. Good recruitment starts with a well thought out and tested recruitment process. When your program is new, you need to start with some assumptions regarding […]
