Channel Management Blog

Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.

Sep 23, 2014
Channel Management ROI

Everyone wants to maximize the channel management ROI. Channel management software, increasingly known as partner relationship management (PRM) software, is tightly intertwined with CRM, but delivers the specific requirements needed to run a successful channel program. Listen to Jason Jacobs, CEO of Channeltivity, discuss Channel Management ROI and how “the only thing that creates value […]

Channel Management, Channel Success, Partner Relationship Management System, PRM (Partner Relationship Management), PRM Solution
Apr 3, 2012
FAQs About Partner Relationship Management (PRM)

Launching an indirect channel sales program is exciting, but I can tell by the questions I get from customers that this is an area that’s regularly underestimated in terms of planning and resources required. Here are some of the most common questions we hear as people embark on their partner relationship management journey and answers […]

Channel Success, Our PRM Product, PRM (Partner Relationship Management)
Mar 13, 2012
The Beauty of the “Ready, Aim, Fire” Approach to Building Your Channel

This bounces off the post we wrote last week, where we explained the three things to consider before shopping for a channel solution. Not getting ready before moving to the “aim” and “fire” phases may be the most common reason for the failure of an indirect channel marketing strategy. You can invest the time now […]

Channel Management, Channel Marketing Strategy, Channel Success, Indirect Sales Channel
Mar 6, 2012
Three Things to Consider Before Shopping for a Channel Management Solution

Partner relationship management software can’t build your indirect sales channel by itself. It is, however, a very powerful tool to include in your detailed and thorough plan. So before you go looking for a channel solution, make sure you’re investing your resources wisely. Here are three key questions to ask yourself before you begin shopping: […]

Channel Management, Channel Success, PRM (Partner Relationship Management)