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Moving your business into the cloud: Marketing and Sales Automation

Recently, Channeltivity CEO Jason Jacobs spoke with Channel 9, a Microsoft community site, about how marketing and sales automation are important for the success of a cloud business.

Jason talks about Customer Acquisition Costs, how that changes depending on the stage of company you are, and much more.

View the video:

Jason Jacobs talks Sales and Marketing Automation on Cloud 9

Posted March 9, 2015 in Channel Marketing Strategy, Channel Success
Next Post

Are Your Channel Partner Marketing Materials One-Size-Fits-All?

For many channel programs, a majority of partners are small organizations that don’t have their own marketing departments. That leaves your partners' sales teams to fend for themselves when it comes to creating their own sales materials and collateral.  Do you deliver your content in a format they can most effectively use? Do you or...
Posted February 4, 2015
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Release: New Partner Manager Reminders & more

Our next release is going live tomorrow Tuesday, March 31st and features new email reminders for Partner Managers along with a number of other improvements. Here are the details: Email Reminders for Partner Managers We’ve added a number of automatic email reminders specifically for Partner Managers to keep them in the loop on their assigned...
Posted March 30, 2015

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Ready to get a closer look at our channel partner portal solution? We look forward to showing you how Channeltivity can help you manage and grow your channel program.

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Greg Harris
"It’s really about how a vendor can make itself more attractive and easy to do business with. That is very often one of the deciding factors that we will look at when making a selection in terms of whether we go to market with that vendor or not."
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Suzanne Parent
"Stay organized, communicate often, and always understand the needs of the market so you can best adjust your benefits or offer."
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Whitney Ondrejcka
"The strategy that you have on day one for your partner program is most likely not going to be the strategy that you have on day one hundred fifty. Allow yourself to in check in with yourselves as a company, check in with your partners, do a gut check, and make sure that the strategy that you're taking to move forward is the correct one."
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Jayme Kiester
"Organizations tend to look at the customer journey only. But we must do the same for our partners and analyze the touchpoints we have with them as well. From the moment we onboard them to the support of that first sale, we must make sure we are equipping them for success."
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Matt Moriarty
"If I had to give any advice to a channel manager looking to grow their program, I’d say highlight your top three, four, maybe even five areas that you really want to get done and start with those. And select a platform that can grow with you as well."
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“Since launch, we have signed on 100s of partners. Our portal has quickly become a competitive advantage for Openpath in the industry.”

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“We chose Channeltivity because it has a modern look and feel and it had a really good process for onboarding customers.”

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“I always say that when I’ve implemented Channeltivity and used it as a centerpiece of our channel program, it has always contributed to our growth and to the positive responses we get from our channel partners.”

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“Channeltivity is easy to use, flexible, scalable, and the customer service is amazing.”

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“Because of Channeltivity, we were able to sign up 250 global partners within 6 months.”

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Channeltivity

Channeltivity is the leading partner relationship management software platform. It is easy to use, fast to set up and connects to Salesforce.com.


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