The Case for Channel Management Software

Channel Management Software, increasingly known as Partner Relationship Management (PRM) Software, is tightly intertwined with CRM, but delivers the specific requirements needed to run a successful channel program.

Listen to Jason Jacobs, CEO of Channeltivity, discuss Channel Management and how “the only thing that creates value in an organization is good decisions”.

Posted September 23, 2014 in Channel Management, Channel Success, Partner Relationship Management System, PRM (Partner Relationship Management), PRM Solution
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PRM Best Practices: Re-Thinking Marketing Development Funds

Do you see marketing development funds (MDF) as a cost to control or a tool to be taken advantage of?  How you see it has direct bearing on how much success you’ll have. An effective MDF program is not about control. It’s about measuring and building marketing strategy that works for your industry. Create an...
Posted September 18, 2014
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Best Practices for Business Planning in the Channel

No one likes planning, right? But we might as well face facts: joint planning with partners as part of your channel management strategy is a critical best practice, and vendors that make the effort are much better positioned to have a successful channel. Here are three key practices for doing the planning in a way...
Posted October 8, 2014