The Case for Channel Management Software

Channel Management Software, increasingly known as Partner Relationship Management (PRM) Software, is tightly intertwined with CRM, but delivers the specific requirements needed to run a successful channel program.

Listen to Jason Jacobs, CEO of Channeltivity, discuss Channel Management and how “the only thing that creates value in an organization is good decisions”.

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PRM Best Practices: Re-Thinking Marketing Development Funds

Do you see marketing development funds (MDF) as a cost to control or a tool to be taken advantage of? How you see it has direct bearing ...

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Best Practices for Business Planning in the Channel

No one likes planning, right? But we might as well face facts: joint planning with partners as part of your channel management strategy is a critical best ...