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The Case for Channel Management Software

Channel Management Software, increasingly known as Partner Relationship Management (PRM) Software, is tightly intertwined with CRM, but delivers the specific requirements needed to run a successful channel program.

Listen to Jason Jacobs, CEO of Channeltivity, discuss Channel Management and how “the only thing that creates value in an organization is good decisions”.

Posted September 23, 2014 in Channel Management, Channel Success, Partner Relationship Management System, PRM (Partner Relationship Management), PRM Solution
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PRM Best Practices: Re-Thinking Marketing Development Funds

Do you see marketing development funds (MDF) as a cost to control or a tool to be taken advantage of?  How you see it has direct bearing on how much success you’ll have. An effective MDF program is not about control. It’s about measuring and building marketing strategy that works for your industry. Create an...
Posted September 18, 2014
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Best Practices for Business Planning in the Channel

No one likes planning, right? But we might as well face facts: joint planning with partners as part of your channel management strategy is a critical best practice, and vendors that make the effort are much better positioned to have a successful channel. Here are three key practices for doing the planning in a way...
Posted October 8, 2014

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Ready to get a closer look at our channel partner portal solution? We look forward to showing you how Channeltivity can help you manage and grow your channel program.

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Greg Harris
"It’s really about how a vendor can make itself more attractive and easy to do business with. That is very often one of the deciding factors that we will look at when making a selection in terms of whether we go to market with that vendor or not."
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Suzanne Parent
"Stay organized, communicate often, and always understand the needs of the market so you can best adjust your benefits or offer."
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Whitney Ondrejcka
"The strategy that you have on day one for your partner program is most likely not going to be the strategy that you have on day one hundred fifty. Allow yourself to in check in with yourselves as a company, check in with your partners, do a gut check, and make sure that the strategy that you're taking to move forward is the correct one."
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Jayme Kiester
"Organizations tend to look at the customer journey only. But we must do the same for our partners and analyze the touchpoints we have with them as well. From the moment we onboard them to the support of that first sale, we must make sure we are equipping them for success."
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Matt Moriarty
"If I had to give any advice to a channel manager looking to grow their program, I’d say highlight your top three, four, maybe even five areas that you really want to get done and start with those. And select a platform that can grow with you as well."
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“Since launch, we have signed on 100s of partners. Our portal has quickly become a competitive advantage for Openpath in the industry.”

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“We chose Channeltivity because it has a modern look and feel and it had a really good process for onboarding customers.”

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“I always say that when I’ve implemented Channeltivity and used it as a centerpiece of our channel program, it has always contributed to our growth and to the positive responses we get from our channel partners.”

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“Channeltivity is easy to use, flexible, scalable, and the customer service is amazing.”

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“Because of Channeltivity, we were able to sign up 250 global partners within 6 months.”

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Channeltivity

Channeltivity is the leading partner relationship management software platform. It is easy to use, fast to set up and connects to Salesforce.com.


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