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Inheriting a Partner Program: Advice From 7 Experts
Did you just inherit a partner program? Take it to the next level with advice from 7 experts who have done it before.
Liz Melton
March 27, 2026 • 11 min read
Inheriting a Partner Program: Advice From 7 Experts
Trending Channel Topics
Partner Engagement: What it is and ways to improve it
Partner Engagement: What it is and ways to improve it
Learn practical ways to strengthen partner engagement through better recruitment, enablement, incentives, communication, and feedback.
Read moreWhere to find new B2B Saas Partners in 2026
Where to find new B2B Saas Partners in 2026
Discover practical strategies for finding and recruiting high-value partners that can strengthen your ecosystem and drive sustainable growth in 2026.
Read moreWhat Is a Self-Service PRM?
What Is a Self-Service PRM?
A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.
Read morePortal Prep: 3 Keys to a Smooth Partner Portal Launch
Portal Prep: 3 Keys to a Smooth Partner Portal Launch
Implementing a new partner portal can seem like a daunting task. Over the past 14 years, we have helped hundreds of companies launch their partner program on Channeltivity and have learned what makes…
Raegan Wilson • 3 min read
Get Your Partner Portal Home Page Right: 4 Ways To Keep Partners Coming Back
Get Your Partner Portal Home Page Right: 4 Ways To Keep Partners Coming Back
Channel Consultancy AchieveUnite recently posted an article on their blog laying out the importance of your partner portal home page to your partner’s success, including 4 specific ways to keep partne…
Dana Citron • 2 min read
Channel Partner Profile: Your List of Essential Data
Channel Partner Profile: Your List of Essential Data
A channel partner profile might not be the flashiest part of your partner program or PRM portal, but if created thoughtfully, having a strong profile can be one of the most impactful elements for a su…
Dana Citron • 3 min read
Common Channel Blind Spots
Common Channel Blind Spots
Channel expert Raegan Wilson lists common channel blinds spots and how to fix them.
Zach Smith • 3 min read
In the News: Thoughtonomy Launches New Partner Portal to Support Enhanced Channel Program
In the News: Thoughtonomy Launches New Partner Portal to Support Enhanced Channel Program
Posted July 27, 2018, on Channel Marketer Report: Thoughtonomy, a leading intelligent automation platform provider, has launched a new partner portal to support its enhanced channel program. The porta…
Dana Citron • 1 min read
3 Marketing Development Funds Best Practices That Work
3 Marketing Development Funds Best Practices That Work
Three best practices for a successful marketing development fund program. Hint: is not about control, but incentives and guardrails.
jason • 3 min read
Channeltivity 2024 SOC 2 Type II Audit Shows No Exceptions
Channeltivity 2024 SOC 2 Type II Audit Shows No Exceptions
Channeltivity’s 2024 SOC 2 Type II audit demonstrates a continued commitment to the highest standards of information security and privacy.
Zach Smith • 3 min read
3 Strategies to Find the Right Channel Partners
3 Strategies to Find the Right Channel Partners
Having the right channel partner program starts with getting the right partners and then making sure you really understand their business requirements and priorities. Have a Robust Partner Profile The…
Dana Citron • 4 min read
Maximize Channel Partner Program Growth
Maximize Channel Partner Program Growth
Channel partner program growth is a goal for many channel managers who aspire to excellence. But what is the best way to make that happen?
dana • 2 min read
Why Your Partners May Not Be Using Your Marketing Materials
Why Your Partners May Not Be Using Your Marketing Materials
Partners often opt to go it alone in their marketing efforts, foregoing the benefit of vendor product expertise, marketing collateral and support. This seems like a waste from the vendor perspective,…
melanie • 2 min read
Is it time for a Partner Advisory Council?
Is it time for a Partner Advisory Council?
A Partner Advisory Council (PAC) is a great way to get channel partners’ unique perspective into your customers, competition, and market.
Zach Smith • 3 min read
6 PRM Landmines to Avoid in your Partner Program
6 PRM Landmines to Avoid in your Partner Program
Over the years we have worked with partner programs of all sizes and configurations, and have been asked how to accomplish a multitude of things within our Partner Relationship Management (PRM) soluti…
Dana Citron • 4 min read