Channel Management Blog
Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.
No Silver Bullets for Channel Management in 2015?
Year after year there always seems to be some buzz about the Next Big Thing (NBT) in the channel that will be the silver bullet for engaging partners and keeping top of mind. Content syndication, social media strategy and most recently mobile applications all came with great buzz and promise and every year we had […]
Release: Two-way Salesforce Sync of Deal Registrations
The next release of our PRM solution contains a new two-way Salesforce sync of Deal Registrations along with a number of other useful features. It is going live tomorrow Thursday, December 11th between 5 am and 7 am EST. Here are the key improvements: Basic two-way Salesforce sync of Deal Registrations Up to now, our […]
Preparing for a Channel Management Solution
We often encounter emerging channel programs that want to set up a channel management solution without preparation and without clear goals about what they specifically hope to gain from it. When this happens, we first take a step back and help them identify what their areas of struggle are in growing their channel, and how […]
How to Successfully On-Board new Channel Partners
We are often asked by new customers if we had any documentation or training materials for partners that would get them more engaged and keep their new Partner Portal top of mind. Although we do, we don’t believe partners are engaged by documentation and training materials, and we tell our customers that. What does create […]
Release: New Deal Registration Access Level
Our next release contains a new deal registration access level is going live tomorrow Friday, November 7th between 5 am and 7 am EST. Here are the details: New Deal Registration Access Level for Partners There is now a second level of Partner access to the Deal Registration module: Register & View All Deals: Allows […]
Supercharge your Channel Manager Visibility
When it comes to increasing your visibility in your organization, it all boils down to setting and meeting realistic expectations. We’re not talking about the HPs of the world, the top 100 channel chiefs who manage huge, well-established channels. We’re looking at best practices for up-and-coming channel leaders who are in the trenches for a […]
Release: New Notifications, Deal Expiration & More
Our next release is going live Monday, October 20th Thursday, October 16th between 5 am and 7 am EDT and contains a number of improvements around Deal expiration, email notifications and visibility/required settings of fields. Here are the details: New Email Notifications (Lead Distribution, Deal Registration and MDF) Switch to a more straightforward and powerful notifications engine […]
Best Practices for Business Planning in the Channel
No one likes planning, right? But we might as well face facts: joint planning with partners as part of your channel management strategy is a critical best practice, and vendors that make the effort are much better positioned to have a successful channel. Here are three key practices for doing the planning in a way […]
Channel Management ROI
Everyone wants to maximize the channel management ROI. Channel management software, increasingly known as partner relationship management (PRM) software, is tightly intertwined with CRM, but delivers the specific requirements needed to run a successful channel program. Listen to Jason Jacobs, CEO of Channeltivity, discuss Channel Management ROI and how “the only thing that creates value […]
3 Marketing Development Funds Best Practices That Work
Three best practices for a successful marketing development fund program. Hint: is not about control, but incentives and guardrails.
