Channel Marketing Software for the Enterprise

Marketing is a key component of any enterprise channel program, and you need the right channel marketing software to support it.

Whether you’re marketing to your partners (to-channel-marketing) or with your partners to their prospects (through-channel-marketing), a centralized platform for sharing collateral and executing marketing initiatives greatly improves your reach and the success of your program as a whole.

Because it’s built for mature, venture-backed companies with high-performing channel programs, Channeltivity makes it easy to launch and maintain successful channel marketing efforts. This grows revenues and creates happy, successful reseller partners.

Channeltivity Makes Channel Marketing Easy

Channeltivity’s four channel marketing modules give you everything you need.

The central component is the partner portal, a secure springboard to your online partnership offerings. From there, other channel marketing modules include:

The library, which allows sharing marketing materials and other assets

Email marketing capabilities to send individualized marketing messages

The MDF module to manage joint marketing funds

The co-branded collateral module, which allows partners to create professional co-branded marketing materials within your brand guidelines.

Partner Portal

Channeltivity’s partner portal is the starting point for partners to access all channel program functions within your PRM. The partner portal is a repository for content that teaches partners what your product does and how to sell it. Powerful Content Management System (CMS) tools give admins the ability to create landing pages based on a user’s persona and permissions.

Resource Library

Up until now, you may have been wasting your time responding to partner requests for information. Instead, start giving your channel secure access to marketing materials and other resources with the Library module. Channeltivity allows you to set up flexible permissions based on partner company, tier, geography, products sold and more. Plus, you can reduce the friction in your partner program by giving resellers self-service access to the most current resources they need for success.

MDF Management

With Channeltivity, managing marketing development funds has never been easier. The MDF module simplifies the process for partners by allowing them to submit requests, respond to inquiries, attach receipts, and view their account balance and history.

Moreover, Channeltivity’s MDF module uses intelligent fund allocation, ensuring that expiring funds are used first. Additionally, admins can quickly approve MDF requests, assign them to partner managers, and view ROI by linking deal registrations to MDF-funded activities.

Email Marketing

With Channeltivity’s Email Marketing module, channel marketers can communicate directly to partners. Use this module to keep partners informed of new program updates, resources, product launches and more.

Personalized emails help to maintain a strong connection with partners. Use email to encourage regular visits to the portal and keep your company top of mind. This feature makes it easy to stay connected with resellers and keep them up-to-date with the latest information.

Co-Branded Collateral

With the Co-Branded Collateral module in Channeltivity, partners can create professional-looking, on-brand materials — without relying on your creative team. They simply upload a logo to pre-customized templates, make edits to text if necessary, and then download their co-branded brochure, deck, case study, or one-pager.

The co-branded collateral module eliminates the time-consuming task of customizing content for each individual partner, streamlining the process and freeing up your team’s resources.

What is Channel Marketing?

Channel marketing, also known as partner marketing, is a strategy used by companies to promote their products or services through a network of partners, such as resellers and distributors.

The goal is to reach new customers and increase market share by leveraging partner relationships, expertise, and resources. That means channel marketing can take many forms, including joint marketing initiatives, product training, sales support, and partner incentive programs.

Done well, channel marketing is a mutually beneficial exercise. Both parties benefit from increased sales, marketing exposure, and customer engagement. For a more detailed answer along with best practices, read What is Channel Marketing.

Channel Marketing Software in the High Tech Space

Technology companies often have complex products and solutions that require specific knowledge to sell effectively. And these products and solutions are constantly changing. A big priority of channel marketing in tech is effectively communicating a company’s ever-evolving product offering via partner portal, email marketing, and social channels.

Generally, this product complexity often translates to longer, more complex sales cycles that demand solid marketing support (in the form of case studies, whitepapers and co-branded collateral) and increased vendor-partner collaboration. On the marketing side, vendors will address this need by providing a rich resource library of product marketing materials, easily co-brandable assets, and marketing development funds to promote joint campaigns.

To keep up with the rapid pace of the tech world, companies need to embrace channel marketing software. However, channel partners have little patience for processes and tools that aren’t quick and easy.

Thankfully, some partner relationship management solutions, like Channeltivity, are specifically designed for high-tech channel programs. Using an industry-specific solution is a big factor in reducing friction, improving communication, and optimizing channel performance.

Plus, the specific requirements of the technology industry also apply to the greater field of channel management as a whole and require specialized software in all areas, including partner enablement and channel sales.

Modules

Partner Enablement