Inheriting a Partner Program: Advice From 7 Experts
Did you just inherit a partner program? Take it to the next level with advice from 7 experts who have done it before.
Liz Melton
March 27, 2026 • 11 min read
Inheriting a Partner Program: Advice From 7 Experts
Trending Channel Topics
What Is a Self-Service PRM?
What Is a Self-Service PRM?
A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.
Read morePRM cost: What you may be missing
PRM cost: What you may be missing
The cost of a PRM may seem obvious, but the subscription fee is just one of the many expenses involved in purchasing, implementing, and maintaining a PRM.
Read moreBuilding a Partner Program From the Ground Up
Building a Partner Program From the Ground Up
From recruitment to enablement, learn the foundational steps required to launch a partner program that scales with your business.
Read moreCreating A Kick Butt Partner Recruitment Process
Creating A Kick Butt Partner Recruitment Process
Partner recruitment is a critical component of any successful channel program, and it starts with a shift away from thinking of partner recruitment as a launch activity. Good recruitment starts with a…
Dana Citron • 3 min read
New Features: Activity Reports, UI Walkthrough & more
New Features: Activity Reports, UI Walkthrough & more
We recently launched several new features, including three brand new activity reports that provide detailed and summarized data on your User’s activity in your partner portal: Activity Reports There a…
Zach Smith • 2 min read
Release: Email notifications digest & Salesforce improvements
Release: Email notifications digest & Salesforce improvements
We launched several new features and improvements this week. We have streamlined email notifications with an email notifications digest. We’ve also improved the Email and Integration Logs by making en…
Zach Smith • 2 min read
The Salesforce.com Admin Guide to PRM
The Salesforce.com Admin Guide to PRM
Your channel team has told you they need a tool to support partners and it needs to integrate with your Salesforce.com implementation. As the Salesforce Administrator for your company, you need to be…
Dana Citron • 3 min read
Should you Break up with your Partners? 4 Indicators it is Time to Say Goodbye
Should you Break up with your Partners? 4 Indicators it is Time to Say Goodbye
They say breaking up is hard to do, it can be even harder when you have put time and resources into recruiting your channel. Recruiting partners is an essential part of every channel program and a h…
Dana Citron • 3 min read
Don’t Over Commit! Your Partners Will Thank You
Don’t Over Commit! Your Partners Will Thank You
Over the years I have read/created/responded to 100s of PRM RFPs. I have seen every requirement and some pretty crazy partner program requests. Just like with our children, we often want to give our p…
Raegan Wilson • 2 min read
Release: Channel Partner Training and Certification Module
Release: Channel Partner Training and Certification Module
We are excited to announce the launch of our new partner Training and Certification Module. Available today, the new module allows you to train, test, and certify your channel partners right from wit…
Zach Smith • 2 min read
Channeltivity Releases Channel Partner Training and Certification Module
Channeltivity Releases Channel Partner Training and Certification Module
New functionality enables customers to create, promote and automate the delivery of training materials, test knowledge, and track partner progress from right within their partner portal. Charlotte, NC…
Dana Citron • 2 min read
Teaching Channel Partners to FISH
Teaching Channel Partners to FISH
No one sets out to intentionally build a channel full of lazy partners. Channel technology is implemented and processes efficiencies created, but we still have channel managers manually doing things f…
Raegan Wilson • 3 min read
Supercharge Your Partner Success with 3 Key Changes
Supercharge Your Partner Success with 3 Key Changes
The beginning of a new year traditionally means a strategic review of organizational goals and metrics. Regardless of how established your channel program is, there are always opportunities for improv…
Dana Citron • 3 min read
Are You Ready for a Channel Program? Channel Reboot?
Are You Ready for a Channel Program? Channel Reboot?
Indirect channel programs can be a way to grow revenue and expand into new markets, but it’s not something to jump into without a clear strategy. Are you ready to start a channel program? Did you have…
Raegan Wilson • 5 min read
External: Partner Relationship Management (PRM) Comes Of Age
External: Partner Relationship Management (PRM) Comes Of Age
Just posted on go.Forrester.com, Jay McBain gives an important overview of the current PRM market and state of the channel. “The PRM market is growing because more executive teams, as well as channel,…
Dana Citron • 1 min read